Sr. Manager, Customer Marketing & Category
Location: Ciudad de Mexico, CMX, MX

The Sr Manager Customer Marketing & Category is responsible for leading the Customer Marketing agenda across the assigned cluster, ensuring the effective translation of brand and category strategies into winning channel, customer, and point‑of‑sale execution. This role acts as a strategic bridge between Brand Marketing, Sales, and Finance, driving profitable and consistent growth.

Responsibilities

Translate brand strategy into channel and POS execution

Adapt regional and local brand strategies to local market realities, channels, and customer needs

Define clear activation guidelines by channel (Modern Trade, Traditional Trade, Drug & Pharma, Tourism, Proximity, eCommerce)

Ensure consistent brand positioning while allowing flexibility for customer‑specific execution

Lead annual and quarterly customer marketing planning aligned with brand priorities

Develop customer and channel strategies

Build channel and customer strategies that drive category growth and shopper conversion

Identify growth opportunities by channel, format, and key customers

Define assortment, pricing, promotion, and merchandising principles by channel

Support Joint Business Plans (JBPs) with key customers through differentiated activation plans

Deflator ownership and optimization

Own the trade investment budget and allocation by channel and customer

Define clear guardrails, investment principles, and ROI targets

Track, analyze, and optimize promotional effectiveness and spending efficiency

Ensure delivery of the deflator through disciplined planning and execution

Partner with Commercial Control & Finance to ensure transparency, governance, and post‑evaluation

Promotional strategy and in‑store activation

Define promotional strategy, mechanics, and calendars aligned with brand and customer objectives

Lead the design of impactful in‑store visibility, merchandising, and shopper activation

Establish execution standards and KPIs to ensure excellence at POS

Continuously improve activation effectiveness through testing and learning

Cross‑functional collaboration

Act as the key interface between Brand Marketing, Sales, Finance, and Supply Chain





Align commercial priorities, timelines, and resources across functions

Support Sales teams with clear customer stories, tools, and execution frameworks

Ensure customer marketing plans are operationally feasible and financially sound

Insights, analytics, and performance management

Leverage shopper, customer, and category insights to guide strategy and execution

Establish KPI frameworks to track sell‑in, sell‑out, execution, and ROI

Lead post‑promotion and post‑investment reviews to drive continuous improvement

Promote a data‑driven mindset within the Customer Marketing team

Team leadership and capability building

Lead, coach, and develop the Customer Marketing team across the cluster

Set clear objectives, priorities, and performance expectations

Build capabilities in shopper marketing, trade investment management, and analytics

Foster a culture of accountability, collaboration, and continuous improvement

Key Performance Indicators

Financial profitability

Net sales vs plan

Gross and contribution margins

Deflator delivery aligned to target

Promotional efficiency

Commercial execution & growth

Sell‑out growth by channel and key customers

Market share and category share

Distribution metrics (numeric and weighted)

Shopper & POS excellence

In‑store visibility and merchandising compliance

Promotion effectiveness (uplift vs baseline)

Customer & channel performance

People & capability

Team performance vs objectives

Capability development progress (shopper, trade, analytics)

Engagement and retention of key talent

Professional Experience

3+ years as Customer Marketing or Trade Marketing National Manager in FMCG

10+ years of experience in Customer Marketing, Trade Marketing, Commercial, or related roles within FMCG or consumer goods





Proven experience leading Customer Marketing at a regional, cluster, or country level

Strong background in translating brand strategies into channel and customer execution

Demonstrated ownership of trade investment budgets and delivery of deflator and margin targets

Experience working closely with Sales, Brand Marketing, and Finance in complex matrix organizations

Track record of managing Joint Business Plans with key customers and modern trade retailers

Experience across multiple channels (MT, TT, E‑commerce, On‑the‑Go)

Analytical & Insights Capabilities

Advanced capability in analyzing sales, shopper, and promotional data to drive decisions

Experience with post‑promotion analysis, investment modeling, and performance tracking

Comfortable working with ambiguity and making data‑driven trade‑offs

Strong planning, prioritization, and problem‑solving skills

Leadership & Collaboration

Proven leadership experience, including coaching and developing high‑performing teams

Ability to lead through influence in matrix and cross‑functional environments

Strong communication and storytelling skills to align stakeholders behind customer plans

Change leadership mindset with a focus on continuous improvement and capability building

Education & Other Requirements

Bachelor’s degree in business, Marketing, Economics, or a related field; MBA preferred

Strong proficiency in English

Willingness to travel within the cluster as required

Equal Employment Opportunity
Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse general team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.

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📌 Sr. Manager, Customer Marketing & Category (Ciudad de México)
🏢 Edgewell Personal Care Italy S. R. L.
📍 Ciudad de México