ResponsibilitiesDefine and implement activation plans aligned with regional strategy and local market needs.Adapt general campaigns into relevant, impactful local activations across markets.Lead product launches and execute go-to-market strategies ensuring strong market entry and adoption.Define KPIs, track performance, and optimize activities to drive growth and profitability.Generate and analyze market, customer, and competitive insights to inform decision‐making.Partner with commercial, clinical, and regional teams to ensure seamless execution and alignment.Manage marketing investments, monitor results, and contribute to overall business performance.RequirementsDegree in Marketing, Business, Engineering, or a related field, ideally with exposure to healthcare.5–10 years of experience in marketing, activation, or commercial roles within healthcare, medical devices, pharma, or OTC environments.Proven experience managing projects across markets and working in B2B or institutional environments.Strong collaboration, communication, and project execution skills, with the ability to influence stakeholders and adapt to changing environments.Advanced English proficiency, both written and spoken.
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📌 Senior Brand Activation Manager (Xico)
🏢 Jobtailor
📍 Xico