Farmers Insurance is one of the United States' largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C;). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, Farmers Insurance is part of one the largest Insurance Groups in the world.
About the Role
We are seeking a
Marketing Campaign Specialist
to lead the end-to-end execution of customer marketing campaigns across multiple communication channels, including
email, SMS, push notifications, and voice
. This role serves as the bridge between marketing strategy and campaign execution, ensuring initiatives are delivered accurately, on time, and aligned with business objectives.
Working closely with Marketing, Creative, Legal, Analytics, Operations, and Enablement teams, you will manage the complete campaign lifecycle—from planning and requirements gathering through campaign build, launch, optimization, and performance analysis. The idóneo candidate has hands-on experience with
Braze
or similar marketing automation platforms, understands customer journey orchestration, and thrives in a collaborative, fast-paced environment.
What You'll Do
Manage the end-to-end execution of multi-channel marketing campaigns across email, SMS, push notifications, and voice




Partner with Marketing and business stakeholders to gather campaign requirements and define execution plans
Build, test, launch, and monitor campaigns using
Braze
or similar marketing automation platforms
Coordinate campaign approvals with Creative, Legal, Analytics, Operations, and other cross-functional teams
Ensure campaigns are delivered accurately, on schedule, and aligned with marketing objectives
Monitor campaign performance and recommend optimizations to improve customer engagement and business results
Analyze campaign metrics and provide actionable insights to stakeholders
Support customer journey design and lifecycle marketing initiatives through automated campaign workflows
Manage campaign calendars, timelines, dependencies, and project documentation
Conduct quality assurance testing to validate campaign logic, audience segmentation, personalization, and delivery
Partner with Analytics teams to develop dashboards and reporting that measure campaign effectiveness
Recommend testing strategies, including A/B testing, segmentation, and personalization opportunities
Continuously improve campaign execution processes, documentation, and operational efficiencies




Collaborate with external vendors and internal partners to ensure successful campaign delivery
Bachelor's degree in Marketing, Business, Engineering, Communications, or a related field
Experience in marketing campaign management, CRM marketing, lifecycle marketing, or marketing operations
Hands-on experience with
Braze
or similar marketing automation platforms (Salesforce Marketing Cloud, Adobe Campaign, Iterable, Marketo, etc.)
Experience executing multi-channel campaigns, including email, SMS, push notifications, and customer journey automation
Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies
Experience coordinating cross-functional teams and managing multiple campaigns simultaneously
Strong analytical skills with the ability to interpret campaign performance metrics and recommend optimizations
Excellent project management, organizational, and communication skills
Experience with campaign QA, testing, and approval processes
Familiarity with digital marketing analytics and reporting dashboards
Experience with A/B testing and campaign optimization methodologies is preferred
Comprehensive benefits package
Career development and training opportunities
Flexible work arrangements
Dynamic and inclusive work culture within a globally renowned group
Private Health Insurance
Pension Plan
Paid Time Off
Training & Development
Please note:
CVs must be submitted in English. Applications submitted in other languages will not be considered.
#J-*****-Ljbffr

📌 Fbs - Marketing Campaign Specialist (México)
🏢 Capgemini
📍 México