We are seeking a highly skilled and experienced Senior Data Analyst to join our growing team. As a Senior Data Analyst, you will play a pivotal role in driving data-driven decision-making across our organization. The primary focus of this position will be on analyzing marketing efficacy, product efficiency, Google Analytics, and other first-party data to provide actionable insights and recommendations.
**Responsibilities**:
**1. Marketing Spend Analysis**:
- Analyze and assess the effectiveness of marketing campaigns, channels, and initiatives.
- Collaborate with marketing teams to optimize spend allocation and maximize ROI.
**2. Product Efficiency Evaluation**:
- Conduct in-depth analysis of product performance metrics, identifying areas for improvement and growth.
- Provide insights on product usage, customer behavior, and user experience.
**3. Google Analytics Expertise**:
- Utilize Google Analytics to extract meaningful insights regarding website traffic, user engagement, and conversion rates.
- Implement tracking mechanisms to capture relevant data for analysis.
**4. First-Party Data Analysis**:
- Work with various first-party data sources to derive valuable insights about customer behavior, preferences, and trends.
- Collaborate with cross-functional teams to integrate and leverage first-party data effectively.
**5. Dashboard and Report Creation**:
- Design and develop dashboards and reports that visualize key performance indicators and metrics.
- Present findings to stakeholders in a clear and understandable manner.
**6. Data Quality and Governance**:
- Implement and enforce data quality standards to ensure accuracy and reliability.




- Collaborate with data engineers to optimize data pipelines and maintain data integrity.
**7. Advanced Statistical Analysis**:
- Conduct hypothesis testing and A/B testing to validate findings.
**8. Cross-Functional Collaboration**:
- Collaborate with marketing, product, and other teams to understand business requirements and provide data-driven recommendations.
- Act as a key liaison between data and business stakeholders.
**Requirements**:
**1. Education**:
- Bachelor's or Master's degree in Statistics, Mathematics, Data Science, or a related field.
**2. Experience**:
- Minimum of 5+ years of experience as a Data Analyst, with a focus on marketing and product analysis.
- Proven experience with Google Analytics and other relevant analytics tools.
**3. Technical Skills**:
- Proficiency in SQL for data extraction and analysis.
- Experience with statistical analysis tools (R, Python, etc.).
- Knowledge of data visualization tools (e.g. Power BI).
**4. Analytical Mindset**:
- Strong analytical and problem-solving skills with a keen attention to detail.
- Ability to derive actionable insights from complex datasets.
**5. Communication**:
- Excellent verbal and written communication skills, with the ability to convey technical findings to non-technical stakeholders.
**6. Business Acumen**:
- Understanding of business processes and a strategic mindset for aligning data analysis with organizational goals.
Pay: $35,000.00 per month
Ability to Commute:
- 45136, Zapopan, Jal. (required)
Ability to Relocate:
- 45136, Zapopan, Jal.: Relocate before starting work (required)
Work Location: In person

📌 Senior Data Analyst (Zapopan)
🏢 Bizee
📍 Zapopan