About OnmobileOnMobile General, a leader in cutting-edge mobile gaming and entertainment, is a listed company headquartered in Bangalore, India, with a presence in over 60 countries worldwide. We are focused on building customer-first Mobile Gaming products, Challenges Arena & ONMO, and a Gamification platform, Gamize, while offering a wide array of digital products such as Videos, Tones, and Contests.Scope of jobThe Digital Marketing Manager will drive strategic performance marketing initiatives across LATAM region. This role demands deep expertise in acquisition marketing, demand forecasting, partner management, and multi-channel optimization. The candidate will lead cross-functional collaboration and ensure revenue maximization for telecom clients through data-backed decision-making. As a people leader, the Manager will mentor and guide junior team members while owning business KPIs and operational excellence end-to-endRole & responsabilitiesDigital & Performance Marketing StrategyDevelop and execute advanced, multi-region digital acquisition strategies across Google Ads, programmatic platforms, and affiliate networksLead comprehensive demand generation plans including forecasting user acquisition volumes, budget allocation modelling, and performance optimization frameworksOwn the full marketing funnel, ensuring continuous improvement through A/B testing, creative optimization, and advanced analyticEnsure strong governance on campaign hygiene, tracking accuracy, targeting, and complianceRevenue & Business OwnershipOwn revenue-generation targets and key performance indicators (CPC, CPA, ARPU, ROAS) for telecom clients in LATAM.Evaluate market trends, user behaviour insights, and competitor benchmarks to drive strategic decision-makingIdentify and scale emerging opportunities within the VAS ecosystem to maximize monetization and customer lifetime value.Leadership & Team ManagementCreate and develop a team of digital marketing specialists and analysts, fostering a data-driven, high-performance culture.Collaborate closely with internal business, product,



technical, and analytics teams to align digital marketing strategies with overall business goals.Build strong relationships with senior stakeholders globally, presenting insights, performance reviews, forecasts, and growth plans.Partner & Vendor ManagementLead global partner evaluation, onboarding, contract negotiations, and performance governance with advertising networks, programmatic partners, and affiliates.Drive accountability and optimization across all external partners ensuring transparency, efficiency, and timely execution.Work closely with partners to explore innovations, beta features, and new inventory to enhance campaign performanceOperational ExcellenceOversee digital marketing operations including campaign tracking, forecasting, KPI dashboards, attribution models, and payment/invoicing processes.Establish best practices, SOPs, and performance frameworks to standardize operations across regions.Ensure data integrity, compliance, fraud monitoring, and risk mitigation across all channels.Required Skills and Competencies8–10 years of deep experience in Performance Marketing, with proven leadership in multi-region digital acquisition.Strong expertise in Google Ads (Display, Performance Max, Remarketing) and programmatic advertising platforms.Proven experience in demand generation, forecasting, budget allocation, and campaign management.Experience in telecom industry VAS or digital subscription-based models.Strong analytical skills and the ability to turn data into strategy.Advanced knowledge of Google Ads, Google Tag Manager, Google Analytics, affiliate networks, MS Excel, and reporting tools.Outstanding stakeholder communication and leadership abilities.Good -to-HaveExperience with DSPs (DV360, The Trade Desk), MMPs (AppsFlyer/Adjust), and attribution modeling.Experience in managing distributed teams or remote teams.Exposure to creative strategy and conversion rate optimization on landing pages.Understanding of fraud detection tools and compliance processes.Compensation: Competitive salary and other excellent benefits including healthcare, would be part of your package

📌 Digital Marketing Manager (Monterrey)
🏢 OnMobile Global
📍 Monterrey