04 ago
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Hill'S Pet Nutrition
|
Monterrey
04 ago
Hill'S Pet Nutrition
Monterrey
Role Summary: The Science Diet Brand Manager is responsible for the development and execution of marketing strategies across commercial operations to achieve the financial and market share objectives. They lead the go-to-market planning behind innovation launches, promotional activations, traditional and digital media and 6P strategies for omni-channel customers. They ensure consistent and effective brand messaging to the veterinary profession/ consumer, and consistent consideration of retail environment specific needs/tactics. They are critical in creating and driving the execution of revenue growth management and simplification opportunities for the brand.Responsibilities:Strategic Growth & Omni-Channel Execution: Align and implement omni-channel marketing, communication, and media strategies across traditional and digital platforms, using insights and analytics to capture key growth opportunitiesGo-To-Market & Innovation Leadership: Lead the strategic planning, market alignment, and launch execution for new products, re-launches, and quarterly tentpole marketing activationsStrategic 6P Planning & Metrics: Develop and align measurable 6P marketing plans, identifying key performance indicators (KPIs) to track campaign effectiveness and business healthPortfolio & Revenue Management:
Drive product portfolio management and identify revenue growth management and simplification opportunities across therapeutic nutrition categoriesFinancial & Budget Accountability: Manage the allocated A&P; budget and support overall P&L; management to maximize return on marketing investmentsCommercial & Field Enablement: Design, produce, and hand over high-impact promotional materials to Sales Operations, ensuring field teams and veterinary conference strategies are fully equipped to win in the retail clinic environmentRequired Qualifications:Bachelor's Degree in Marketing, Business Administration or a related field3+ years of experience in brand marketing, retail marketing, trade marketing or related fieldsProven experience executing digital and eCommerce marketing campaigns (including paid search, digital display, and social media)Advanced English levelPreferred Qualifications:Strong analytical skills and capability to uncover measurable insights in large datasetsExcellent project management skills, with the ability to lead multiple projects simultaneouslyExceptional communication and interpersonal skills, with the ability to work effectively in a team environmentCritical thinking and problem solving
📌 Brand Manager (Monterrey)
🏢 Hill'S Pet Nutrition
📍 Monterrey