**About Us**:
Pacific54 is a dynamic and growing company specializing in Digital Marketing.
We are committed to delivering top-notch products/services to our clients and are looking for a talented Digital Marketing Analyst to join our team.
This role is pivotal in driving our digital marketing strategy and helping us achieve our business goals.
**Job Summary**:
**Key Responsibilities**:
- Analyze and interpret data from digital marketing channels, including but not limited to Google Tag Manager, Google Analytics, Looker, and Supermetrics, to identify trends and provide actionable insights.
- Monitor and report on key performance indicators (KPIs) such as traffic, conversion rates, bounce rates, and ROI for all digital marketing efforts.
- Develop and maintain dashboards and reports using Looker, Supermetrics, and Google Analytics to provide regular updates on campaign performance.
- Conduct competitive analysis to identify industry trends and benchmarks.
- Collaborate with the marketing team to develop data-driven strategies and optimize digital marketing campaigns.
- Perform A/B testing and multivariate testing to identify the most effective marketing strategies.
- Work closely with cross-functional teams, including content, design, and development, to ensure campaigns are effectively executed and optimized.




- Identify opportunities for growth and improvement in digital marketing efforts based on data analysis.
- Provide insights and recommendations for improving user experience, customer engagement, and conversion rates on the website and other digital platforms.
- Stay up-to-date with the latest trends and best practices in digital marketing analytics.
**Qualifications**:
- 2-4 years of experience in digital marketing analytics or a similar role.
- Proven experience with Looker, Supermetrics, and Google Analytics, GTM.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Experience with A/B testing, multivariate testing, and other optimization techniques.
- Excellent communication skills, both written and verbal, with the ability to present complex data in a clear and concise manner.
- Strong attention to detail and ability to work in a fast-paced environment.
- Knowledge of data visualization tools is a plus.
- Google Analytics certification is a plus.
**What We Offer**:
- Competitive salary and benefits package.
- Opportunities for professional development and career growth.
- A collaborative and supportive work environment.
- Versátil work arrangements and remote work options.
- The chance to make a significant impact on the success of a growing company.

📌 Digital Marketing Analyst (Xico)
🏢 Pacific54
📍 Xico