Marketing Manager BPO & Nearshore Outsourcing Sobre nuestro cliente

Our client is a rapidly growing BPO and Nearshore Outsourcing company that helps U. S.-based organizations scale by building dedicated bilingual teams in Mexico. The company provides customer support, sales, back-office operations, and specialized outsourcing solutions while managing both talent acquisition and day-to-day operations. Its value proposition is centered on delivering high-quality talent, cultural alignment with U. S. businesses, operational excellence, and cost-efficient solutions. The organization has already established key marketing foundations-including brand positioning, SEO, content initiatives, podcasts, and videos-and is now looking for an experienced marketing leader to transform these assets into a comprehensive demand generation strategy. This position reports directly to the CEO and offers the opportunity to significantly influence the company’s commercial growth.

Descripción Develop and execute the company's Go-To-Market strategy targeting U. S.-based clients. Transform existing marketing initiatives into a scalable demand generation engine. Design and implement multi-channel B2 B demand generation campaigns. Develop and execute Account-Based Marketing (ABM) strategies for target industries. Define target audiences and Idóneo Customer Profiles (ICP) while continuously refining messaging. Create marketing strategies specifically designed for U. S. decision-makers and buyers. Manage the complete marketing funnel, from awareness through qualified pipeline generation. Analyze campaign performance and continuously optimize ROI.



Build dashboards, KPIs, and reporting frameworks to measure marketing effectiveness. Develop financial models related to marketing investment, CAC, pipeline contribution, and ROI. Manage Hub Spot, including: Marketing automation Lead scoring Workflows Email sequences Reporting Produce and oversee marketing assets including: Landing pages Email campaigns Linked In content Case studies Sales enablement materials Coordinate and manage external agencies and marketing vendors. Partner closely with Sales leadership to align marketing and commercial objectives. Present performance reports and strategic recommendations directly to executive leadership. Build the future marketing organization as the company continues to grow. Perfil buscado Experience 7-10 years of B2 B marketing experience. Proven success creating and executing Go-To-Market strategies. Strong background in demand generation and lead generation. Experience marketing services to U. S.-based clients. Experience in one or more of the following industries: BPO Nearshore Outsourcing IT Outsourcing (ITO) Professional Services Legal Process Outsourcing (LPO) Finance & Accounting Outsourcing (FAO)



Similar outsourced service businesses Experience building marketing infrastructure in high-growth or startup environments. Experience managing external marketing agencies and vendors. Experience collaborating directly with executive leadership. Technical Skills Advanced Hub Spot expertise. Strong understanding of: Marketing automation Demand generation Account-Based Marketing (ABM) CRM management Lead nurturing Funnel optimization Marketing analytics Business intelligence Strong financial and analytical acumen, with the ability to measure CAC, ROI, pipeline contribution, and campaign effectiveness. Experience creating marketing content for U. S. audiences. Soft Skills Strategic thinker with strong execution capabilities. Entrepreneurial mindset. Comfortable building processes from scratch. Highly organized and data-driven. Hands-on attitude and willingness to execute operational tasks. Strong communication and presentation skills. Collaborative leadership style. Ability to influence stakeholders without direct reports. Comfortable working in fast-paced, high-growth environments. Language Advanced to near-native English (written and spoken). Qué Ofrecemos Compensation: MXN $108,000-$144,000 gross monthly salary Benefits: Benefits required by Mexican labor law 30 days of Christmas bonus (Aguinaldo) Individual private medical insurance Opportunity to build and lead the company's marketing function from the ground up Direct exposure to executive leadership and strategic decision-making High-impact role with significant growth potential within a rapidly expanding international organization #J-18808-Ljbffr

📌 Sr. marketing manager (Monterrey)
🏢 Michael Page International México Reclutamiento Especializado S. A. De C. V
📍 Monterrey