Position Summary Responsible for coordinating and implementing initiatives derived from the category strategy, ensuring timely execution of the materials development plan and supporting commercial objectives through data-driven insights to identify trends, and improve strategy and execution.Main Responsibilities · Support the execution of action plans in alignment with strategic objectives.
· Coordinate the design, development, and approval of promotional materials in compliance with internal and regulatory standards.
· Maintain proactive communication with internal teams, ensuring timely feedback and follow-up.
· Manage and monitor digital marketing campaigns, tracking KPIs and performance metrics across stakeholders.
· Analyses digital data (campaign results, conversion rates, traffic) to generate actionable insights for future strategies.
· Follow up on Promotional materials deliveries and field execution.
· Generate insights from market analysis.Core Competencies · Commitment and accountability.




· Teamwork and cross-functional collaboration.
· Proactive and effective communication.
· Analytical and critical thinking.
· Creativity and problem-solving mindset.
· Learning agility and adaptability in a dynamic environment.
· Compliance culture Key Performance Indicators (KPIs) · Campaign Performance: CTR (Click-Through Rate), Conversion Rate, Engagement Rate.
· Digital Reach: Website traffic growth, social media impressions.
· ROI: Return on Investment for marketing campaigns.
· Lead Generation: Number of qualified leads generated through digital channels.
· Compliance advanced level preferred.EEO (Equal Employment Opportunity) To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.Marketing and Market Research

📌 Vaccines Marketing Analyst (Xico)
🏢 Pfizer
📍 Xico