Company Description

CREATIVITY IS OUR SUPERPOWER.It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

A Sr. Associate Digital Marketing supports Mattel's e-commerce and digital performance strategies across Latin America. This role drives lower-funnel marketing initiatives focused on traffic generation, conversion, and sales acceleration across multiple brands and categories, ensuring alignment with commercial priorities and regional seasonalities.
What You’ll Do
- Manage and coordinate digital marketing campaigns across META, Google, Paid Search,



and Retail Media platforms to drive conversion and sales results for all Mattel brands in LATAM.
- Partner with creative and media agencies to ensure timely delivery, optimization, and performance tracking of campaign assets across multiple seasonal and promotional events (e.g., Hot Sale, Black Friday, Children’s Day).
- Oversee paid search strategy, monitoring performance, and ensuring alignment with key conversion goals.
- Lead creative asset management processes, ensuring timely delivery, budget alignment, and optimization based on creative performance insights.
- Monitor and control digital media investments by managing financial tracking processes, including budget econciliation, invoices, and reporting across tools such as Monthly Forecasts, Actuals, and Reclass files.
- Drive Retail Media strategy for priority retailers (Amazon, Mercado Libre, Walmart) in Mexico and Brazil,coordinating closely with commercial and brand teams to o

📌 Sr Associate Digital Marketing (México)
🏢 Mattel
📍 México