**Position Title**:Sr Associate Brand Manager
**Location**:Guadalajara, Jalisco (Providencia Office)
**Advanced English**
The Sr.
ABM will develop and implement comprehensive marketing strategies to achieve brand and business objectives.
The Sr.
Associate Brand Manager is responsible to:
- Collaborate in AOP (annual brand plan) planning, alignment and KPI's setting
- Conduct brand performance + market trends + consumer-research analysis to uncover insights for brand positioning development, guide innovation, PPA (price and promo architecture), Commercial plans and relevant Comms
- Lead coordination, execution, optimizing and monitoring of Comms campaigns, portfolio optimization, product development, financial performance, Price/promo strategies, Inno launches.
- Foster collaboration and drive cross-functional projects to achieve brand and business objectives.
- Develop Brand coordinators and trainees reporting to him/her.
The Sr.
ABM must have a keen view/knowledge of marketing and the environment including
a) general external and internal trends impacting the business;
b) competitive assessment;
c) marketing mix management;
d) Financial KPI's (P&L;);
d) Comms and Media management.
And requires solid analytical skills to sort through data to make well-reasoned conclusions and translate the learnings into business plans/actions on Mkt mix.
To effectively perform his or her duties, Sr.
ABM must be proficient in all of the following key qualities as defined by the Hershey Company:
- Project management
- Analytical skills
- Problem Solving




- Communication and Collaboration
- Proactivity and Creativity.
**Major Duties/Responsibilities**:
- 10%
Understand the target audience, identify trends, and conduct qualitative and quantitative analyses to support strategic development.
- 40%
Manage the brand portfolio, including product improvements, launches, and rationalization.
Oversee and follow up on the brand communication plan, including media and point-of-sale (POS) strategies
Lead cross-functional efforts to address plan deviations and meet brand/business goals
- 30%
Monitor brand performance across channels to identify growth opportunities.
Analyze competitor performance using insights gathered from consumer research.
- 20%
Guide and Develop talent: Brand Coordinators and trainees
Personal Capability Development
Be responsible and committed for self-training and development plan.
Be the 'owner' of self-continuous growth under the supervision of the Sr/Brand Mngr.
**Minimum knowledge, skills and abilities required to successfully perform major duties/responsiblities**:
- Research/analytical skills and strategic thinking
- Marketing knowledge and principles
- Financial and P&L; knowledge & management




- Comms development and media planning and management
- Ability to develop pattern recognition and information synthesis skill set.
- Must be able to learn to utilize (or when necessary, create) innovative analytical approaches to address business questions and situations.
- Must be able to effectively work in conditions which include multiple and sometimes conflicting or ambiguous priorities, extended work schedules, and short time constraints.
- Must be able to satisfactorily meet deadlines.
- Must demonstrate an intellectual curiosity indicative of the ability to learn to ask thought-provoking questions.
- Can effectively interact with cross-functional teams.
- Must have excellent communication skills.
- Travel is a requirement of this position ******%).
Potential international travel.
- Modern business computer skills absolutely required (to include strong working knowledge of all M.S. Office products).
**Education**:
Bachelor's Degree required (Marketing/Management, high achievement and quantitative ability primary considerations).
**Experience**:
Marketing Experience: 4+ years.
Brand management experience (as ABM) +2Y
Working knowledge of syndicated data (e.g., Nielsen).
Product Development experience and successful launches
Project management experience with stage gate process
Business Experience: 3+ years.
Background in consumer-packaged goods
Experience in cross-functional disciplines a significant plus (e.g. finance, category management, media, mkt research, etc.)
LI-GB1

📌 Sr Associate Brand Manager (Guadalajara)
🏢 The Hershey
📍 Guadalajara