BAT is evolving at pace into a integral multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey

British American Tobacco Mexico has an exciting opportunity for a Marketing Senior Manager in Monterrey, Mexico

The Marketing Senior Manager is a strategic leader and key business partner responsible for shaping and driving the end-to-end marketing agenda within an FMCG environment. We are looking for a data-driven, creative and results-oriented Marketing Senior Manager to lead and execute strategical initiatives across our Marketing Sub-functions such as: Brands, Trade Marketing & Distribution, Key Accounts, Insights & Foresights, Marketing Deployment and Consumer Experience. This role is crucial for driving and implementing projects through 33 countries as Mexico, Colombia, Venezuela, Jamaica, Honduras and more effectively and efficiently.



This position offers the opportunity to lead a team and significantly contribute towards the company’s growth and successes.

This role operates as a senior leader with deep expertise across Marketing areas. The primary objective is to deliver sustainable, profitable growth by translating advanced consumer, shopper, and market insights into long-term strategies, while building strong teams, fostering innovation, and ensuring executional excellence aligned with business priorities and brand equity.

Your key responsibilities will include:
- Lead brand strategy, positioning, and long-term equity building initiatives across channels and lead integrated marketing strategies aligned with overall business and commercial objectives.
- Drive advanced consumer and market insights, leveraging data to generate foresight and inform strategic decision-making.
- Own and elevate the end-to-end consumer experience, ensuring seamless and impactful touchpoints. Eff

📌 Marketing Senior Manager (Monterrey)
🏢 British American Tobacco
📍 Monterrey