Description
FBS – Farmer Business Services is part of Farmers operations with the purpose of building a general approach to identifying, recruiting, hiring, and retaining top talent. By combining international reach with US expertise, we build diverse and high-performing teams that are equipped to thrive in today’s competitive marketplace.
We believe that the foundation of every successful business lies in having the right people with the right skills. That is where we come in—helping Farmers build a winning team that delivers consistent and sustainable results.
Since we don’t have a local legal entity, we’ve partnered with Capgemini, which acts as the Employer of Record. Capgemini is responsible for managing local payroll and benefits.

What to expect on your journey with us:
- A solid and innovative company with a strong market presence
- A dynamic, diverse, and multicultural work environment
- Leaders with deep market knowledge and strategic vision
- Continuous learning and development

Requirements
Summary:




Leverages digital analytics and manages day-to-day operations of the paid Display & Social Media Acquisition plans. Creates and manages campaigns that deliver on key KPIs of sales calls and premium; measuring and evaluating the overall effectiveness of key campaigns

Responsibilities:

•Through the use of statistical modeling, data mining, and other best practices, the Marketing Campaign Specialist will provide data analysis and distribution of marketing campaigns and initiatives using Salesforce Marketing Cloud.
•By leveraging a broad analytical skillset, the Specialist helps to report Marketing results to the business.
•Email and Landing Page Development. Collaborate with Design Team to develop targeted, responsive email campaigns within Salesforce Marketing Cloud platform or/and various email platforms, using coding language like AMPScript, HTML and CSS to create email templates and dynamic content which is visually appealing, brand appropriate and ensuring

📌 FBS Marketing Campaign Specialist (México)
🏢 Capgemini
📍 México