Result of Service- The objective of this consultancy is to strengthen UNEP's Circularity in the Electronics Sector project by developing and implementing an effective communication and outreach strategy that promotes consumer behaviour change, responsible e-waste disposal, and circular economy principles in Mexico.Through strategic communication, consumer engagement, and survey-based insights, the consultant will bolster evidence-based policymaking, awareness campaigns, and industry collaboration.Expected Impact Through these efforts, the consultancy will increase consumer participation in responsible e-waste management, strengthen industry and government engagement, and provide critical insights for future policy development.The work will directly contribute to reducing e-waste dumping, promoting circular business models, and fostering a culture of sustainable electronics consumption in Mexico.The objective of this consultancy is to strengthen UNEP's Circularity in the Electronics Sector project by facilitating the development and implementation of an effective communication and outreach strategy that promotes consumer behaviour change, responsible e-waste disposal, and circular economy principles in Mexico.Through strategic communication, consumer engagement, and survey-based insights, the consultant will bolster evidence-based policymaking, awareness campaigns, and industry collaboration, Under the Overall supervision of the Regional Officer for Chemicals and Waste based in Mexico and by UNEP International Environmental Technology (IETC) Project Manager, The Communication and Outreach assistant consultant will be responsible for bolstering the implementation of communication, outreach, and consumer engagement strategies to streamline the project's objectives.The key tasks include: Output (1)



Communication and Outreach Strategy - Together with the project coordinator elaborate the design of a comprehensive communication plan, press release, digital storytelling to promote circularity in electronics and encourage consumer behaviour change in e-waste disposal and to increase visibility of circular electronics initiatives.
- Develop targeted messaging and outreach materials (e.g., social media content campaigns, press releases, policy briefs, infographics, videos, and public awareness content).
- Ensure the alignment of communication strategy with UNEP's broader initiatives and key sustainability goals.
- Engage with journalists, influencers, and sustainability advocates to amplify key messages Results aim to create informative and persuasive communication materials and campaigns for consumers, related to e-waste disposal and circularity on purchasing, usage, and disposal habits of electronic devices.Develop and execute a media outreach plan, including press releases, social media campaigns, and digital storytelling to increase visibility of circular electronics initiatives and measure the impact of communication efforts Output (2) Consumer Surveys - Design and conduct consumer surveys to assess public awareness, behaviours, and attitudes towards e-waste disposal and circular economy practices.




- Design and conduct surveys and together with the Project Coordinator develop insights for the project team on outreach strategies, and industry engagement efforts.
- Design and conduct surveys so that the Project Coordinator and team can identify barriers and motivators on purchasing, usage, and disposal of electronics decisions.Results aim to elaborate recommendations for policymakers, manufacturers, and waste management stakeholders as well as to identify consumer decision-making in e-waste management.Output (3) Design and Execute Campaigns - Together with the Project Coordinator provide inputs so that the project can develop and roll out behaviour change communication (BCC) initiatives to encourage responsible e-waste management among consumers.
- Promote responsible consumption and disposal practices through digital marketing, traditional media, and community engagement activities.
- Handle with consumer groups, influencers, and industry stakeholders to amplify the campaign's reach and impact.
- Organize and promote public events, webinars, and workshops to raise awareness and collaboration on e-waste management and sustainable consumption Results aim to promote partnerships, policy dialogue between stakeholders such as government agencies, businesses, and civil society organizations; and to collaborate with the project coordinator in the elaboration of recommendations for decision-makers and industry players Output (4) Strengthen Stakeholder Engagement and Strategic Partnerships - Collaborate with government agencies, private sector companies, and civil society organizations to enhance public engagement in e-waste management initiatives.
- Organize multi-stakeholder dialogues, public forums, and roundtable discussions to foster collaboration between key actors.
- Facilitate the development of public-p

📌 Communication And Outreach Assistant (México)
🏢 United Nations
📍 México