General Purpose of JobThe Manager, Investment, Digital will be responsible for various digital marketing activities, including strategic campaign development, optimization, and performance analysis for our clients that drive consumer engagement.The Manager will have superior analytical, organizational and time management skills with the ability to work on multiple projects at the same time.The successful candidate must display a service-oriented, positive attitude for clients and colleagues, coupled with an appreciation of business realities.This position will develop winning digital strategies that activate consumers and encourage repeat site visits for performance-based and brand awareness campaigns utilizing current and emerging digital media best practices.This role will be involved in and responsible for multiple channels.While the role focuses primarily on digital media, the Manager should also understand the omnichannel marketing strategy desired by clients and led by our integrated planning teams, along with the specific marketing / media responsibilities of Rise.The successful Manager will provide a high level of service and thought leadership to assigned accounts and navigate the ongoing complexities of digital media to provide a seamless, accurate, and accountable engagement experience.This is a client-facing position.Key ResponsibilitiesWork with the Director and the media planning teams to develop strategies for all digital media buys, as assignedLead strategic and tactical planning activities, with oversight responsibilities; act as a primary contact for clients, as appropriate, and internal/external partnersAccountable for building, developing, implementing,



and maintaining media plans that adhere to and deliver campaign objectives and strategiesResponsible for managing campaign setup that includes ad serving, tracking implementation, and traffickingProactively investigate media opportunities and craft well-supported articulate points-of-viewReview and evaluate proposals from media partnersDeliver in-flight campaign insights that deliver thoughtful and actionable direction for the clientManage and be accountable for budgets with team; oversee reports and client billingManage the use of proprietary and syndicated toolsSet realistic client expectations and make every effort to exceed them with timely quality workResponsible for managing a team of direct reports (remote and across all Rise locations) with accountability for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior), employee retentionOverall control of workflow and assigned responsibilities within the team; oversee the progress ofall projects and provide assistance, where necessary, to ensure timely completion; quickly and tactfully troubleshoot employee and client issuesForecast workloads to align resources to match client needsAssign work across team members to leverage each person's individual skills,



as well as motivate their interests and keep them challengedParticipate in client education of assigned digital channels, with responsibility for developing intellectual capital, including best practices, case studies, and official agency points-of-viewEncourage thorough evaluation of cross-channel digital marketing strategies, finding opportunity for competitive advantageProvide ongoing feedback and conduct employee evaluations; develop skills / careers of team members within Rise through feedback and weekly meetingsKeep a finger on the pulse of the ever-changing landscape of digital advertising, including new technology, AI and evolving platformsCollaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflowsJob RequirementsEducation:Bachelor's degree (communications, marketing, advertising, or business)Experience:5+ years developing and managing complex, digital, and multichannel media campaigns2+ years leading high performance teamsSophisticated Microsoft Excel and PowerPoint skills.Experience with data analytics tools (Adobe Analytics, Google Analytics) preferred.In-depth understanding of performance media strategy, planning, buying, and tracking, as well as campaignProven communicator with ability to develop verbal and written presentations, articulate media strategy, insights, and opportunitiesExperience analyzing marketing metrics, making quantitative evaluations of planned and completed marketing / media efforts, establishing KPIs and test methodologies, and analyzing tests#J-*****-Ljbffr

📌 Manager, Investment, Digital (Xico)
🏢 Quad
📍 Xico