We are seeking a
Senior Creative Strategist
to help drive e-commerce growth through high-performing creative strategy. This role blends
creative leadership + performance analytics
, owning the full paid media creative lifecycle—from ideation to production to performance reporting.
You will build and execute conversion-driven creative strategies across
Meta, TikTok, Connected TV (CTV), and Linear
, ensuring every creative concept is aligned with the brand's value propositions, customer insights, and direct response performance standards.
This is a high-impact role for someone who is equal parts
storyteller, strategist, and operator
—and who thrives in fast-paced performance environments.
Key Responsibilities
1) Paid Media Creative Strategy + Brand Alignment
Develop a deep understanding of brand value propositions, customer personas, and positioning
Translate product benefits into winning
angles, hooks, and messaging frameworks
Help define and articulate the overall creative vision for performance growth across paid channels
2) Digital Storytelling + Creative Direction
Craft compelling
digital narratives
that strengthen brand story and product differentiation
Provide creative direction for
video + static assets
, ensuring consistency with brand aesthetics and messaging
Develop high-performing creative concepts designed for attention, engagement, and conversion
3) Creative Production Ownership
Own the end-to-end paid creative production process:
ideation and creative brief development
collaboration with editors/designers
feedback and iteration cycles
asset finalization and delivery
scheduling coordination
analysis and reporting
Manage and review agency deliverables and provide clear, actionable feedback
Maintain organized workflows and strong cross-functional communication with internal teams and vendors
4) Shoot Strategy + Oversight




Spearhead shoot planning and execution in collaboration with internal content leadership
Lead shoot briefs and ensure production outputs align with performance strategy and brand quality
Coordinate and support influencer/creator content production intended for paid testing and scaling
5) Creative Testing, Iteration, and Scaling
Deliver approximately
5 batches of creative tests per week
, including:
net new concepts
adapts
iterations
Partner with media buyers and eCommerce stakeholders to manage:
creative testing plans
performance evaluation
scaling and iteration processes
6) Performance Analysis + Optimization
Measure creative success using:
Creative metrics:
thumbstop ratio, CTR, hold rate
Performance metrics:
CVR, CAC, ROAS
Analyze ad account performance and develop data-driven creative hypotheses
Identify what's working vs. not working and continuously refine strategy for creative growth
7) Process & Department Support
Build and maintain communication systems with project managers, vendors, and leadership
Support department building by improving creative production workflows, feedback loops, and operational efficiency
5+ years of experience leading paid creative strategy (DTC/eCommerce strongly preferred)
Proven experience leading creative strategy across multiple paid campaigns/accounts
Strong balance of
creative vision + analytical decision-making
Portfolio of performance creatives where you led:
strategy and ideation
production ownership
creative direction
Experience leading the production process for paid social assets, including shoot briefing/oversight
Strong understanding of creative performance metrics and optimization methods
Excellent project management skills; able to handle multiple projects simultaneously
Strong written and verbal communication skills
Experience working with influencers and content creators
Passion for food/cooking is a plus (culinary industry experience is a bonus)
Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

📌 Senior Creative Strategist (México)
🏢 Activate Talent
📍 México