We are:
Wizeline, a global AI-native technology solutions provider, develops cutting-edge,
AI-powered
digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of
growth, collaboration,
and
impact.
With the right people and the right ideas, there's no limit to what we can achieve
Are you a fit?
Sounds awesome, right? Now, let's make sure you're a good fit for the role:
Key Responsibilities
Designs, codes, and deploys complex, multi-step marketing journeys and automated workflows (e.g., lead nurturing, lifecycle management) primarily within Salesforce Marketing Cloud (SFMC Journey Builder) or any other Automation platform.
Develops and debugs advanced personalization and conditional content logic using proprietary coding languages (e.g., AMPscript and SSJS in SFMC) to reduce manual template variants and increase content relevance.
Designs and maintains complex SQL queries within the data warehouse/SFMC to ensure accurate, timely segmentation and robust data extensions for personalized campaigns.
Serves as the second escalation point for technical issues related to campaign execution, data synchronization, and automation failures.
Implements and enforces technical build standards for email templates, automation logic, and data handling to ensure compliance, deliverability, and cross-client rendering consistency.
Works closely with the CMS L4 to identify manual, recurring tasks and develops permanent automation solutions to improve overall workflow efficiency.
Manages email deliverability testing, monitors IP health,



and ensures all automation processes adhere to CAN-SPAM, GDPR, and other regulatory requirements.
Consults with the CMS L4 and business partners on the technical feasibility and resource requirements of new automation programs.
Documents all custom code and automation logic, and provides technical guidance and enablement to Junior Analysts on operational support tasks.
Manages and configures core settings, tracking parameters, and business units within the primary Marketing Automation Platform (SFMC & others).
Must-have Skills
5 to 7 years of experience in Marketing automation platforms (used different ones: SFMC, AJO, Hubspot...)
Expert-level in Journey Builder, Automation Studio, and Business Unit configuration (SFMC mostly)
High proficiency in AMPscript, and SQL.
Understanding of relational databases, Data Extensions, and API integrations.
Experience building complex, multi-step automations in Automation Studio - SFMC.
Technical knowledge of IP warming, SAP (Sender Authentication Package), and DNS records.
Nice-to-have:
AI Tooling Proficiency
: Leverage one or more AI tools to optimize and augment day-to-day work, including drafting, analysis, research, or process automation. Provide recommendations on effective AI use and identify opportunities to streamline workflows.
Proficiency in SSJS (Server-Side JavaScript).
Salesforce Marketing Cloud Developer Certification.
Knowledge of Python for advanced data manipulation.
What we offer:
A High-Impact Environment
Commitment to Professional Development
Adaptable and Collaborative Culture
Global Opportunities
Vibrant Community
Total Rewards
*Specific benefits are determined by the employment type and location.

📌 Marketing Operations Specialist (Mexico) (México)
🏢 Wizeline
📍 México