The Role:
The Digital Advertising Analyst is a technical role responsible for providing ongoing technical ad platform configuration and support for Google Ads, Google Analytics, Facebook Digital Advertising, LinkedIn Digital Advertising, Bing Ads, AdRoll, and other 3rd party digital advertising platforms.
The Candidate:
Mastery of Google Adwords and Analytics, and Facebook Ads is a requirement. If you have familiarity but have not yet achieved mastery, we are willing to train the right candidates to achieve this higher level of specialization. Familiarity with Unbounce, SpyFu, MOZ and other SEM tools are desired. Certifications are a must have.
Note:
We are seeking a highly qualified and experienced individual with advanced expertise in Google Analytics and conversion tracking. This role requires someone capable of diving deep into data, testing setups, cross-referencing multiple platforms, and identifying discrepancies—particularly in e-commerce environments where revenue data from POS systems, Google Ads, and reported conversions may not align.
Responsibilities:
Create new ad accounts, campaigns and account configurations
Manage paid search marketing accounts
Research and select keywords
Determine the best landing pages for campaigns
Regular tracking and reporting of results
Setup and audit conversion tracking




Manage weekly Google ad account optimization for a defined account list
Audit and analyze account performance
Set an manage account budget pacing
Stay current on emerging digital ad technologies
Spot trends and suggest improvements
Review and analyze competitor sites
Be directly involved in client activity and conference calls
Understand the clients' objectives to develop SEM strategy
Requirements:
At least 3 years of PPC managing experience, preferably within an agency environment
Experience working directly with clients
Current Google AdWords Certification
Strong understanding of current SEM best practices
Strong organizational skills
Effective communication and strong interpersonal skills
Proactive problem solving abilities
A positive attitude and a passion for marketing
Expected Skills/Experience:
Excellent English oral and written communication skills
Demonstrate good decision-making ability
Ability to listen to customer expectations and initiate account configuration requirements
Excellent understanding regarding product capabilities and customer's requirements
Ability to work differential hours based on regional customer business hours and requirements of a specific account
Proficiency with MS Office applications, CRM applications
Committed team player

📌 Digital Advertising Analyst (Tech Lead) (México)
🏢 Nir-yu
📍 México