The Senior Creative Copywriter's mission:
We're on the hunt for a
Senior Copywriter
who's not just a wordsmith—but a strategic thinker, a storyteller, and a collaborator. You'll be instrumental in bringing our brand to life through compelling copy across multiple digital channels. Working hand-in-hand with our
Creative Director
and
Creative Design Specialist
, you'll transform insights and strategy into emotionally resonant and conversion-driven content that connects deeply with our customers.
This role is adecuado for someone who thrives in fast-paced, collaborative environments and is passionate about making an impact through well-crafted communication.
The expected outcomes:
Autonomous strategic decisions that consistently improve campaign effectiveness, business performance metrics (CTR, CPA, ROI, conversion rates), and overall content quality.
Enhanced content efficiency, creative ideation, and messaging effectiveness through strategic use of generative AI and LLM tools.
Consistent clarity and logical alignment in messaging, proactively identifying and adjusting copy that doesn't strategically resonate with target audiences.
Deep resonance with the Mexican fintech market, creating culturally relevant and strategically precise messaging aligned with regulatory compliance.
Scalable, repeatable communication frameworks and tone-of-voice guidelines ensuring consistency across multiple customer touchpoints and multiple customer needs (social media, customer support, ads, organic blogs, in-app experience).
Performance-optimized messaging tailored specifically to Google Ads, Facebook Ads, and TikTok Ads, deeply aligned with each platform's audience behaviors and metrics.
Integrated, coherent messaging strategies effectively connecting paid media and owned channels (email, app notifications, WhatsApp).




The day to day tasks:
Execute the creative strategy defined with the Creative Director, ensuring tone and messaging align with Baubap's brand voice.
Collaborate closely with the Creative Design Specialist to develop integrated creative concepts across digital campaigns, product messaging, and social media content.
Craft clear, persuasive, and on-brand copy for a variety of formats: paid ads, landing pages, app content, email, social, and more.
Tailor messaging for each stage of the customer journey, from awareness to retention, ensuring every touchpoint feels personal and purposeful.
Translate complex financial concepts into simple, engaging language that resonates with our audience.
Champion the voice of the customer by understanding their needs, motivations, and behaviors.
Contribute to brainstorming sessions and creative reviews, bringing fresh perspectives and bold ideas to the table.
Stay on top of trends in digital advertising, fintech, and social media to keep our communications fresh and effective.
Being able to communicate the ideas to content creators,
Leveraging generative AI to ideate, draft, and optimize copy for different campaigns and channels.
Reviewing daily campaign metrics, interpreting performance data (CTR, CR, CPA, conversion volume), and iteratively refining copy.
Critically assessing existing and upcoming content strategies, ensuring alignment with strategic goals, customer insights, and business logic.




Creating and maintaining clear,
scalable communication systems
, voice guidelines, and content frameworks for the team.
Collaborating actively with marketing, product, and growth teams to identify messaging opportunities and content innovations for growth.
Writing, editing, and optimizing digital ad copy (Google, Facebook, TikTok), ensuring it aligns with strategic goals and performance indicators.
Ensuring daily content alignment and coherence between paid channels and owned communication channels (app, push notifications, WhatsApp, email).
Why You should apply:
You have 8+ years of experience in copywriting, with a strong portfolio showcasing digital campaigns, social media, and brand storytelling.
You have proven expertise in digital advertising—especially performance-driven formats.
You have deep understanding of how to write for various digital platforms and audiences.
You are exceptional at attention to detail, grammar, and craft.
You have an ability to adapt the voice and tone based on the context and audience.
You have strong collaboration skills and the ability to thrive in a fast-paced, feedback-rich environment.
You have a client-first mindset. You are able to step into the customer's shoes and write with empathy and relevance.
You have experience working in fintech, financial products, banking industry.
You have experience in startups, or fast-scaling environments is a plus, but not a must.
You are fluent in Spanish and English.
What we can offer:
Being part of a multicultural, highly driven team of professionals
20 vacation days / year + 75% holiday bonus (Prima Vacacional)
1 month (proportional) of Christmas bonus (Aguinaldo)
Food vouchers
Health & Life insurance

📌 Senior Copywriter (México)
🏢 Baubap
📍 México