Purpose of the Role
New Story seeks a senior consultant to design, prototype, and refine a construction-finance product aimed at families who build their homes incrementally. The role focuses on creating a financially legible, market-ready product that responds to real household behavior, operational constraints, and the requirements of institutions that could scale this model.
Primary Responsibilities
Develop the conceptual architecture of the financing product, including value proposition, constraints, and operational logic.
Build a robust segmentation of families based on readiness, income and repayment capacity, payment behavior, and stage of self-construction.
Design differentiated product prototypes (loan terms, disbursement schemes, eligibility rules, risk assumptions) for early-stage demand and usability testing.
Participate in field testing (paper testing) sessions (Jalisco) to validate assumptions.
Produce the final product(s) design and a clear set of indicators to measure adoption, repayment performance, and operational feasibility.
Develop a market-facing evidence package summarizing findings and outlining conditions required for scale by potential financial partners.
Key Deliverables
Partner Engagement Inputs (Months 1–3):
Target-ally list, interview script,



and findings memo.
Conceptual Framework & Segmentation (Months 1–3):
Product design framework, family segmentation, and initial prototypes.
Paper Testing Insights (Months 4–7):
Executive memo (3–5 pages) linking field observations to product adjustments.
Final Product & Indicator Framework (Months 8–15):
Complete credit design, risk assumptions, operational model, and MEL indicators.
Market Evidence Package (Months *****):
Synthesis document for external institutions evaluating product adoption.
Timeline (Feb **** – Aug ****)
Months 1–3:
Framework, segmentation, early prototypes, partner engagement.
Months 4–7:
Paper testing and refinement.
Months 8–15:
Pilot observation, full product design, and indicator framework.
Months *****:
Synthesis and market-facing outputs.
Idóneo Profile
Experienced financial-product designer (8–10+ years) with expertise in low-income housing, credit operations, risk metrics, and the Mexican financial ecosystem; strong analytical and technical writing skills; and ability to work across field, MEL, and operations teams.
For more information, review
ToR - Product Consultant
Join us.

📌 Product Design Consultant (México)
🏢 New Story
📍 México