Role Overview

We are seeking a results-driven SEO Specialist with at least 2 years of professional experience to join our team. In this remote, full-time role, you will focus on optimizing websites, creating fresh content, generating organic traffic, and driving measurable ROI for in-house clients within the home services industry. The adecuado candidate is highly analytical, actively stays up-to-date on algorithm changes, and is passionate about utilizing their creativity to elevate local SEO and content strategy.

Key Responsibilities

- Technical & On-Page SEO: Conduct comprehensive SEO audits and implement strategies to improve overall site performance, health, and speed.

- Research & Strategy: Perform deep keyword research and competitive analysis to identify high-impact ranking opportunities.

- Content Creation: Utilize copywriting skills to develop and execute effective, SEO-driven content strategies.

- Local SEO Mastery: Optimize and manage local SEO presence across Google Business Profiles and relevant industry directories.

- Performance Tracking: Monitor, analyze, and report on organic performance metrics utilizing Google Analytics, Search Console, and SEMrush.

- Technical Collaboration: Work closely with web developers to resolve technical bottlenecks affecting crawlability, indexing, and user experience.

- Industry Adaptability: Stay informed on major search algorithm updates and evolving SEO trends to proactively pivot strategies.

- Reporting: Contribute to monthly performance reporting by providing actionable insights and clear optimization suggestions.

- Launch Support:



Oversee the foundational SEO setup and execution for the launch of new websites and landing pages.

Qualifications & Skills

Required:

- Experience: 2+ years of hands-on SEO experience in an agency or in-house environment.

- SEO Tools: High proficiency with industry-standard platforms including SEMrush, Ahrefs, Screaming Frog, and Google Search Console.

- Core Competencies: Strong, practical understanding of technical SEO, local SEO, and on-page optimization best practices.

- Platform Knowledge: Working knowledge of HTML, CSS, and major CMS platforms (especially WordPress, Elementor, and Oxygen).

- Data Analysis: Familiarity with Google Analytics 4 (GA4) and a strong ability to interpret raw data into actionable strategies.

- Communication: Excellent verbal and written communication skills, with the ability to explain complex SEO concepts to both technical and non-technical stakeholders.

- Organization: Highly detail-oriented with excellent time-management skills.

Bonus Points (Preferred):

- Experience working specifically with home service businesses (e.g., moving, junk removal, HVAC, garage doors).

- Basic web development knowledge to assist with technical implementations.

- Proven background in content strategy or professional copywriting.

- Active Google Analytics and Google Ads certifications.

Schedule & Logistics

- Employment Type: Full-time, remote position.

- Workload: 8-hour daily shift, Monday through Friday.

- Schedule: Working hours strictly aligned with standard US business hours.

Work Location: Remote

📌 SEO SpecialistM (México)
🏢 Hyre
📍 México