**Responsibilities**:
- Work closely with Product and Segment Managers to execute marketing campaigns to meet sales and financial business objectives through marketing programs that cross sell banking relationships into the the Citi Consumer Lines of Business.
This role will work closely with our key partners such as Legal, Compliance, Decision Management, Finance and Channel execution teams.
- Execute marketing programs to grow the franchise while achieving business goals across branches, online and phones and across key target segments.
- Meet deliverables addressing: elements of the program, product profit and loss P&L;, end-to-end and operational readiness, uniform key analytics and metrics to support existing customer marketing programs.
- Partner with product and segment managers on marketing strategy and execution plans.
- Manage end-to-end tactical implementation/fulfillment process for specific marketing channels including marketing brief process; offer fulfillment, internal communications to the field.
- Manage and maintain all aspects of the budget including invoice payment, accruals, forecasting, expense reconciliation and audit report.
- Manage program fulfillment and offer management including client inquiries regarding promos or campaign fulfillment.
**Qualifications**:
- Experience in program management.




Experience in retail banking and/or credit cards businesses.
- 5-8 years' experience
- Proven analytical, project and process management skills - Solid organizational skills and ability to manage multiple projects at one time - Excellent interpersonal skills
- Excellent written and verbal communications skills, with ability to interact appropriately with people across different functions and multiple levels across organization
- Excellent digital marketing competence across search, display, paid media and measurement.
**Education**:
- Bachelors/University degree or equivalent experience
This job description provides a high-level review of the types of work performed.
Other job-related duties may be assigned as required.
**Job Family Group**:
Marketing
- **Job Family**:
Marketing Generalist
- **Time Type**:
Full time
- Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
View the "**EEO is the Law**" poster.
View the **EEO is the Law Supplement**.
View the **EEO Policy Statement**.
View the **Pay Transparency Posting

📌 Marketing Sr Analyst (Xico)
🏢 Citi
📍 Xico