We are looking for a Senior Product Manager
**Duties & tasks**
- Define and execute the product roadmap for assigned categories in line with
company strategy and market needs.
- Manage the product lifecycle, including new product introductions, range
optimization, upgrades and phase-outs.
- Ensure portfolio coherence across different markets and channels.
Analyze market trends, competitive landscape, pricing and consumer insights.
Identify opportunities for innovation and differentiation based on customer
needs and market gaps.
- Translate market requirements into clear product briefs and specifications.
Lead cross-functional product development projects with R&D;, Industrial
Design, Quality and Supply Chain teams.
- Define product positioning, value proposition and key features.
Coordinate go-to-market activities, including launch timing, training materials
and product documentation.
- Define pricing strategy and margin targets in collabor with Finance & Sales.
Monitor sales performance, profitability and product KPIs.
- Support Sales teams with product knowledge, presentations and competitive
comparisons.




- Act as the main point of contact for product-related topics internally and with
selected external partners.
- Align general product strategy with local market requirements.
- Ensure smooth communication between headquarters and regional teams.
**Education & Experience**
- Bachelor's degree in Business, Engineering, Marketing or a related field.
- 7-10 years of experience as a Product Manager, preferably in white goods,
consumer electronics or durable goods.
- Experience working in international and matrix organizations is a plus.
- Strong analytical and strategic thinking skills.
- Solid understanding of product lifecycle management and go-to-market
processes.
- Ability to manage multiple projects simultaneously and work cross-functionally.
- Strong communication and presentation skills.
- Business-oriented mindset with financial acumen.
- Fluent English is required.
**Feature Benefits**
- Hybrid Model (3 days in the office, 2 days at home)
- Major benefits
- Major Medical Expense Insurance and more

📌 Senior Product Manager (Xico)
🏢 Midea
📍 Xico