Functional Area Marketing / Advertising / Public Relations
Job Description Requirements Location: India
Function: Marketing
Reports to: Director – Marketing
RoleOverview

The Program Manager –Marketing supports and executes GTM initiatives across Skilling programs in India.The role is centred on partner-led marketing, working closely with institutionsand ecosystem partners, managing marketing and PR agencies, and driving socialmedia and event-based activations to support platform growth.

This is a hands-on role fora marketing professional who brings strong execution discipline, partnercoordination experience, and comfort operating across multiple channels andstakeholders.

KeyResponsibilities

Campaign & PartnerMarketing Execution

Execute GTM initiativesthrough institutional and ecosystem partners including universities,training centers, associations, and government programs

Act as the owner and expertfor through-partner marketing, enabling partners with playbooks, assets,and localized campaigns

Manage partner timelines,commitments, follow-ups, and execution quality across programs

Social Media & Events

Plan and executeprogram-led social media initiatives aligned to GTM priorities in Indiaalong with the Digital Marketing team

Drive event-based marketingincluding webinars,



orientation sessions, workshops, roadshows, andecosystem events in collaboration with partners and field teams

Track performance of socialand event channels and optimize based on outcomes

Platform Growth &Operations;

Support user onboarding,activation, and engagement journeys through partner channels and CRM-ledcommunication (email, WhatsApp, in-platform)

Collaborate with product,growth, and triage teams to track conversions and funnel movement

Maintain structuredtrackers and prepare weekly and monthly MIS reports covering campaigns,partners, agencies, social, events, and PR performance

Coordinate development oflocalized marketing assets including partner kits, decks, brochures,landing pages, social creatives, and event collateral.

Ensure brand consistencyacross partner, agency, and media-facing communication

Skills& Experience

3-6 years of experience inmarketing, program management, or GTM execution roles

Background in EdTech,skilling, or entrepreneurship ecosystems is a strong advantage

Strong project managementand stakeholder coordination skills

Comfortable with CRMworkflows, UTMs, dashboards, and performance reporting

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