Position Overview We are seeking a strategic and results-driven Associate Media Director to lead the development, execution, and optimization of integrated media strategies across offline and digital channels. This role is responsible for driving media excellence, business growth, client satisfaction, and team leadership while ensuring campaigns achieve performance objectives and deliver measurable business impact. The ideal candidate combines strong media expertise, commercial acumen, leadership capabilities, and advanced proficiency in English to manage regional and general stakeholders effectively. Key Responsibilities Strategic Leadership Define and oversee comprehensive media strategies aligned with client business objectives. Lead annual media planning, budget allocation, and channel investment decisions. Provide thought leadership on media innovation, consumer trends, and emerging technologies. Develop integrated solutions across digital, social, programmatic, search, video, TV, OOH, audio, and commerce media. Client Management Act as the senior point of contact for key clients and stakeholders. Build trusted relationships with C-level executives and marketing leaders. Present strategic recommendations, campaign results, and market insights to clients. Ensure high levels of client satisfaction, retention, and revenue growth. Media Planning & Performance Oversee media planning and buying excellence across all channels. Drive campaign effectiveness through data-driven insights, analytics, and optimization. Ensure KPIs, ROI, ROAS, brand metrics, and business outcomes are achieved. Collaborate with analytics teams to measure campaign impact and identify growth opportunities. Team Leadership Lead, mentor, and develop a high-performing media team. Foster collaboration across planning, activation, analytics, strategy, and creative teams. Establish performance objectives and career development plans for direct reports.



Promote a culture of innovation, accountability, and continuous learning. Business Growth Identify organic growth opportunities within existing accounts. Support new business pitches, RFPs, and commercial proposals. Contribute to agency revenue growth and profitability targets. Strengthen partnerships with media vendors, technology providers, and industry stakeholders. Required Qualifications Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or related field. 10 years of experience in media planning, media strategy, digital marketing, or integrated communications. 5 years in a leadership role managing media teams and client relationships. Proven experience managing multimillion-dollar media budgets. Strong knowledge of digital media ecosystems, programmatic, paid social, search, analytics, and traditional media channels. Experience working with regional or global clients. Advanced English proficiency (written and verbal) required. Strong presentation, negotiation, and stakeholder management skills. Preferred Qualifications Experience in agency environments (Media Agency, Advertising Agency, or Integrated Agency). Knowledge of media measurement frameworks, attribution models, and marketing effectiveness. Experience with tools such as Google Marketing Platform, Google Analytics 4, DV360, Meta Ads, Amazon Ads, Nielsen, Kantar, Comscore, or similar platforms. MBA or postgraduate degree preferred. Key Competencies Strategic Thinking Executive Presence Commercial Acumen Data-Driven Decision Making Client Leadership Team Development Communication & Influence Problem Solving Innovation Mindset Cross-Functional Collaboration English Requirement Ability to lead business discussions, client presentations, and negotiations in English. Comfortable interacting with global stakeholders and regional teams. Capable of preparing executive-level reports, strategic recommendations, and business cases in English.

📌 Associate media director (Tijuana)
🏢 Team One
📍 Tijuana