**Job Information**:
Department Name
- MARKETING & COM.
Job Type
- Full time
Industry
- Communications
Service Now Ticket
- INC*******
Modality
- WFH
Work Experience
- 5+ years
Assigned Recruiter Contact
Date Opened
- 03/11/2026
City
- Tijuana
State/Province
- Baja California
Country
- Mexico
Zip/Postal Code
- *****
**About our company**
Confie is the largest independent personal lines insurance agency and broker in the United States—serving customers nationwide.
In ****, we established our Shared Services Center in Tijuana, Baja California, creating a world-class operation built to efficiently support our customers, drive innovation, and develop exceptional talent.
Since then, our Mexico operation has become a vital extension of our organization, strengthening the work that powers our U.S. business and elevating the experience of customers across all 50 states.
Today, more than 1,800 team members—both on-site and remote—help fuel our success with a focus on quality, consistency, and operational excellence.
Our growth reflects a deep investment in technology, continuous improvement, and—most importantly—our people.
We foster an inclusive, fast-paced, and collaborative culture where employees are encouraged to grow and build long-term careers with a company shaping the future of insurance.
Senior Manager - Marketing Data Analytics
**Requirements**:
**Education**
- Bachelor's degree in Statistics, Computer Science, Marketing Analytics, or a related quantitative field.
**Technical & Analytical Skills**
- Strong proficiency in SQL, Python or R, and advanced Excel (including Macros).
- Expertise in data visualization and dashboarding using Tableau, Looker, or Power BI.
- Solid understanding of data modeling, schema design, and hands-on experience with cloud data warehouses (Snowflake, Google BigQuery).
- Proven experience building, managing, and optimizing ETL/ELT pipelines.
- Deep knowledge of marketing attribution methods and media mix modeling (offline, digital, streaming).




**Marketing Experience**
- 5+ years of experience in B2B digital marketing with strong expertise in paid media, SEM, SEO, and CRO.
- 3+ years working in an analytical or data-driven role within a marketing organization.
- Hands-on proficiency with key digital marketing platforms and analytics tools (Google Ads, LinkedIn Ads, Meta, GA4, HubSpot, etc.).
**Key Responsibilities**:
- **
Leadership & Agency Management**: Lead our Digital Analytics and Attribution Initiatives, directing your internal team and external agencies utilizing platforms such as Google Analytics, Google Tag Manager, Adobe Analytics, and Google Ads.
- **Budget & Media Optimization**: Manage the marketing advertising budget.
Continuously update, analyze, and present insights to the executive marketing team, providing data-backed recommendations for optimizing media buys across the entire marketing spectrum.
- **Hands-on Analysis & Mining**: Act as an active practitioner, directly handling complex lead analysis and data mining to uncover hidden trends and opportunities.
- **Executive Strategy & Storytelling**: Transform complex data sets into prescriptive, executive-level insights and comprehensive plans, effectively communicating the "story" behind the numbers to drive business decisions.
- **Advanced Modeling**: Conduct regression analysis and provide recommendations for optimizing the overall marketing media mix.
- **Attribution Mastery**: Navigate the complexities of multi-touch attribution, analyzing and integrating performance data across offline media, digital campaigns, and streaming platforms.
- **Reporting & Optimization**: Create and manage analytic reporting that includes multi-channel attribution to deeply understand user flow, identify drop-off points, and present actionable areas for improvement.
**Benefits**:
- Remote position (Mexico-based).
- Private Health Insurance.
- Major Medical Insurance.
- Life Insurance.
- Saving Funds and Voluntary Savings Account.
- Profit Sharing (PTU).
- Vacation Days (above law).
- Christmas bonus (above law)
- Vacation premium.
- Management bonus.

📌 Sr. Manager - Marketing Analytics (Tijuana)
🏢 Seguros confie
📍 Tijuana