**Summary**:
Act as the strategic "front door" for Therapeutic Areas (TAs) and Value & Access (V&A;) to translate business priorities into Key Business Questions (KBQs), research needs and analytical outputs, ensuring insights are decision-ready and actionable.
The role bridges strategy with execution by orchestrating insight generation (primary/secondary MR, competitive intelligence) and aligning deliverables with the Data, Analytics & Platforms (DAP) pillar for scalable reporting, dashboards and analytics tools.
**About the Role**:
Number of associates: Individual contributor (may coordinate vendors / cross-functional teams) Financial responsibility:
Decision making:
- Prioritizes local insights, analytics requests, dashboards and platform requirements based on business needs, recommending "must-answer" questions for cycles (Business Review/QBRs,Brand Plans, launches, scenario planning).
- Recommends research approaches, data sources and analytical methods aligned with governance and international standards.
- Support insights planning and ensure reuse of existing international research via knowledge platforms before launching new studies.
External/internal stakeholders Interface:
TA & Marketing Heads, V&A; Leads, Finance, Customer Excellence, DAP/DDIT, BSI/International Insights Ops, external MR/data vendors.
Impact on the organization
Enables insight-driven decisions for TAs and V&A; by delivering integrated market understanding and scenario-based guidance, increasing planning quality, launch readiness and commercial effectiveness, while reducing duplication through reuse of existing knowledge and scalable analytics delivery via DAP.
Major Accountabilities
Insight Generation & Market Understanding
- Lead the integrated insights agenda for assigned TAs




- Generate and synthesize insights from primary/secondary market research and competitive intelligence.
- Drive market research planning: patient journey mapping, segmentation inputs, market sizing, drivers/barriers, ecosystem and payer insights.
- Ensure efficiency by reusing existing international research/knowledge platforms before initiating new PMR; act as facilitator for internationally driven PMR.
Forecasting, Scenario Planning & Growth Opportunities
- Partner with Finance and TAs to build scenario plans, assess growth opportunities, and align on assumptions ("one unified view" across functions).
- Translate strategy into measurable KPIs and define what DAP needs to collect, visualize and monitor.
Orchestration with DAP
- Convert business questions into analytics briefs and requirements for DAP (dashboards, data products, reporting cadences), ensuring clear definition of done and decision use.
Coordinate vendor briefings (MR/data acquisition) in collaboration with TAs and Procurement teams, and ensure timely delivery, quality checks and stakeholder-ready storytelling.
Stakeholder Partnership & Governance
- Maintain strong stakeholder engagement, ensuring transparency of priorities, timelines and trade-offs.
- Operate within Excellence and Execution pillars: enable execution excellence, promoting collaboration and cross functional projects.
Key Performance Indicators
- Decision Enablement: Support key TA / Value & Access decisions (e.g., One Brand Plan, Forecast,



Scenario Planning, Launch Readiness) explicitly supported by Integrated Insights outputs.
- Quality of Key Business Questions (KBQs): Proportion of initiatives entering Data, Analytics & Platforms with clearly defined, prioritized KBQs and a documented "decision to be enabled," minimizing rework and misalignment.
- Adoption of Insights & Recommendations: Insights and recommendations that are adopted or translated into concrete actions by TA / Value & Access stakeholders.
- Forecasting & Scenario Alignment: Level of cross-functional alignment (TA, Finance, V&A;) on forecast assumptions, scenarios, and interpretations, measured through reduced iterations and timely cycle completion.
- Execution Bridge Effectiveness (Insights DAP): Effectiveness in translating business priorities and KBQs into clear analytical briefs, resulting in on-time, fit-for-purpose delivery by Data, Analytics & Platforms teams.
Idóneo Background
Education: Business, Life Sciences, Economics, Engineering, Data/Analytics or related.
Languages: English + local language desirable.
Experience/Professional Requirement:
- Experience in integrated insights, market research, analytics, forecasting/scenario planning in regulated industries.
- Proven ability to translate business priorities into KBQs and decision-ready narratives; vendor coordination is a plus
**Benefits and Rewards**: Learn about all the ways we'll help you thrive personally and professionally.
Read our handbook (PDF 30 MB)
Division
International
Business Unit
Marketing
Location
Mexico
Site
INSURGENTES
Company / Legal Entity
MX06 (FCRS = MX006) Novartis Farmacéutica S.A. de C.V.
Functional Area
Marketing
Job Type
Full time
Employment Type

📌 Integrated Insights Business Partner (Xico)
🏢 Novartis
📍 Xico