**Job Title**: Ecommerce Acquisition Creative Strategist
**Location**: Remote
**Employment Type**: Full-time
ONLY RESUMES IN ENGLISH WILL BE CONSIDERED.
**About the Role**
We're looking for a data-driven **Ecommerce Acquisition Creative Strategist** to own the creative direction and performance strategy for paid social and acquisition campaigns.
This role bridges **creative and performance marketing** — combining storytelling, psychology, and analytics to develop ads that convert.
You'll work closely with our media buyers, content creators, and designers to build, test, and iterate on high-performing creative that drives customer acquisition and revenue growth across Meta, TikTok, Google, and emerging platforms.
**Key ResponsibilitiesCreative Strategy & Development**
- Translate performance data and competitor insights into actionable creative strategies and briefs.
- Develop **angles, hooks, and scripts** for UGC, product, and lifestyle ads.
- Build shot lists and creative direction for photo/video shoots.
- Collaborate with designers and editors to ensure all ads align with brand voice and acquisition goals.
- Monitor top ad trends via platforms like **Foreplay, Motion, and Meta Ad Library** to inform strategy.
**Acquisition & Performance Optimization**
- Partner with media buyers to test and iterate on creatives based on ROAS, CTR, and CPA performance.
- Use creative testing frameworks (e.g., **concept > hook > variation testing**) to guide spend allocation.
- Maintain a live creative performance dashboard to identify winners and scaleable ad angles.




- Develop insights and communicate findings to the broader marketing team to influence channel strategy.
**Cross-Functional Collaboration**
- Work with the content, brand, and retention teams to ensure consistency across channels.
- Align acquisition creative with promotional calendars and product launches.
- Coordinate with editors to version creatives for Meta, TikTok, Google Display, and Pinterest Ads.
**Requirements**:
- 5+ years of experience in **paid social creative strategy** (ecommerce DTC experience required).
- Proven track record of creating or directing **ads that scale profitably**.
- Deep understanding of platform best practices for Meta, TikTok, and Google Ads.
- Strong grasp of storytelling, consumer psychology, and visual composition.
- Ability to analyze data and turn insights into actionable creative direction.
- Hands-on experience using tools like **Foreplay, Motion, Meta Ads Manager, and Google Analytics**.
- Excellent communication and project management skills.
- Prior jewelry brand experience isn't required but a big plus
**Nice to Have**
- Experience producing or editing UGC content.
- Familiarity with influencer collaborations and content sourcing.
- Knowledge of Shopify, Klaviyo, or similar ecommerce platforms.
- Google Analytics understanding
**What Success Looks Like**
- Consistent delivery of **top-performing creative concepts** that drive ROAS and lower CAC.
- Scalable creative testing system built around data-backed insights.
- Strong alignment between brand storytelling and acquisition performance.
Pay: From $37,****** per month

📌 Ecommerce Acquisition Creative Strategist Specialist-Remote (Xico)
🏢 Sterling Forever
📍 Xico