At Infoblox, every breakthrough begins with a bold **"what if."**
**What if**your ideas could ignite integral innovation?
**What if**your curiosity could redefine the future?
We invite you to step into the next exciting chapter of **your**career journey.
Bring your creativity, drive, your daring spirit, and feel what it's like to thrive on a team big enough to make an impact, yet small enough to make a difference.
Our cloud-first networking and security solutions already protect **70% of the Fortune 500**, and we're looking for creative thinkers ready to push that influence even further.
Join us and discover how far your bold "what if" can take the world, your community, and your career.
How we empower our people is extraordinary: we're recognized as a **Glassdoor Best Place to Work ****, Great Place to Work-Certified in five countries, and honored by Cigna as a Healthy Workforce honors for three consecutive years**; and what we build is world class: named **CybersecAsia's Best in Critical Infrastructure ******— clear evidence that when first-class technology meets empowered talent, remarkable careers take shape.
So, what if the next big idea, and the next great career story, comes from you?
**Become the force that turns every "what if" into "what's next."**
In a world where you can be anything, **Be Infoblox**.
As the **Growth Marketing Manager,**you will sit within the Marketing organization and own the programs that accelerate acquisition, activation, and conversion across Infoblox's growth motions.
PLG is a key part of this story—but not the whole story.
This role is built for a growth thinker who can design experiments, run lifecycle programs, optimize full-funnel performance, and connect product signals to commercial outcomes.




Your initial focus will center on Threat Defense and Universal Asset Insights (UAI)—the first Infoblox offers entering a PLG motion.
You'll build the marketing programs that make those self-serve journeys convert, activate, and expand.
At the same time, you'll bring a broader growth lens to how we acquire and retain across all our go-to-market surfaces.
You will partner closely with Product, Engineering, Marketing Operations, RevOps, and Product Marketing—bringing the marketing-side creativity, rigor, and execution that turns signals into pipeline.
**Be a Contributor — What You'll Do**
**Growth Strategy & Full-Funnel Ownership**
- Own acquisition, activation, and conversion marketing across PLG and broader growth motions—thinking in full-funnel systems, not isolated campaigns
- Develop and execute multi-channel growth programs spanning paid media, SEO, lifecycle, CRO, and community—prioritizing channels by impact, not habit
- Translate data, user behavior, and market signals into testable growth hypotheses and clear program decisions
- Define the go-to-market approach for new audience segments or motion expansions as Infoblox's PLG scope grows beyond its initial offers
**PLG & Self-Serve Journeys**
- Design and optimize self-serve journeys for Threat Defense and UAI—from first CTA through trial signup, onboarding, activation, and lifecycle follow-up
- Align paid media, website conversion,



and lifecycle programs to product-led journeys so Marketing is optimizing toward activation and qualified pipeline, not just form fills
- Integrate AI-powered personalization into self-serve journeys (dynamic content, next-best-action recommendations, and adaptive onboarding flows) to increase engagement and activation rates
- Partner with RevOps, Sales, and Product on PQL strategy—including threshold definition, feedback loops, and marketing alignment to routing and follow-up
**Experimentation & Optimization**
- Lead a structured experimentation and CRO practice across paid entry points, web conversion surfaces, signup flows, onboarding prompts, and lifecycle messaging
- Run tests with clear hypotheses, documented learnings, and recommendations that inform both current programs and future motion design
- Use behavioral data and funnel analysis to identify friction, surface activation triggers, and prioritize where experiments will move the needle most
**Measurement & Reporting**
- Own growth dashboards and recurring reporting across acquisition, activation, PQL creation, and pipeline contribution for the initial PLG scope
- Define and track metrics that connect marketing programs to business outcomes—not just activity metrics
- Produce clear, stakeholder-ready readouts that drive decisions at the leadership level
**Be Prepared — What You Bring**
- 5-8 years of growth marketing, lifecycle marketing, or demand generation experience in B2B SaaS; exposure to PLG or product-adjacent marketing motions is a strong plus, not a strict requirement
- Proven ability to design and run multi-channel programs that span paid acquisition, content, lifecycle, and web—with a track record of improving conversion and pipeline efficiency
- Strong experimentation instincts: you know how to build a test,

📌 Growth Marketing Manager (Xico)
🏢 Infoblox
📍 Xico