**Creative Strategist**
Brand Growth - Creative Leadership - Paid Media Strategy | 100% Remote
Remote - Monday-Friday, 8:00 am - 5:00 pm - Reports to: CEO
**— About Us**
The Lemonade Stand is a social media marketing agency specialised in hospitality, working with restaurants, bars, and hotels that are serious about growth.
We manage strategy, content, and paid media for a portfolio of active clients — and we hold ourselves to a simple standard: does it make them different?
Does it make them sell?
We are a lean, focused team split between Guadalajara and Ireland.
Everyone here owns their work end-to-end.
We don't do vague — we do results.
**— The Role**
You don't make content.
You build the case for why a brand grows — and then you lead the team and the campaigns that make it happen.
As our Creative Strategist, your primary goal is brand growth.
You own the creative direction across all client accounts, you collaborate directly with our Paid Media Manager to design and launch campaigns that convert, and you lead the Social Media and Content team in execution.
You also maintain a direct relationship with clients to ensure the strategy is landing, evolving, and delivering measurable results.
This is a leadership role as much as it is a creative one.
You are responsible for the quality of every piece of content and every campaign that leaves the agency under your accounts — and for the team that produces it.
**— Where You Sit in the Team**
The Creative Strategist leads the creative and execution layer of the agency:
- CEO — strategic vision and agency growth.
- Creative Strategist (you) — owns creative direction per brand, drives growth through paid and organic strategy, leads the team, and manages client relationships.




- Paid Media Manager — executes paid campaigns in close collaboration with your creative briefs and growth objectives.
- Social Media Manager — executes the monthly organic plan under your creative direction and briefing.
- Content Designer — produces visual assets per the briefs you define.
- You are the person the team looks to for creative clarity and growth direction.
When there is a question about strategy, tone, or campaign direction — it lands with you._
**— What You'll Do**
**Brand growth & creative leadership**
- Design the 3-month creative model for each brand account: tone of voice, content pillars, visual direction, and narrative angle — always tied to measurable growth goals.
- Identify what makes each client's brand distinct in their market and build a creative positioning that makes them grow differently.
- Define the hook, the story, and the reason someone stops scrolling or clicks — then brief the team to execute it with precision.
- Ensure every piece of content and every campaign that goes out under your accounts reflects both the creative standards of the brand and its growth objectives.
- Adapt and evolve the creative direction as market trends, platform algorithm changes, and performance data demand.
**Paid media collaboration & campaign strategy**
Brand growth at TLS is driven by the combination of strong organic content and well-targeted paid campaigns.
As Creative Strategist, you are the strategic link between both.




- Collaborate closely with the Paid Media Manager to design campaigns that align creative messaging with paid distribution strategy.
- Define the campaign concept, the creative angle, and the audience narrative — brief the paid media team so they can execute with precision and targeting.
- Identify growth opportunities per account where paid campaigns can amplify organic content or drive direct conversions.
- Review paid campaign creatives and copy before launch to ensure they reflect the brand's positioning and tone.
- Analyse paid campaign performance data alongside organic results to build a unified picture of what is driving growth per account.
- Recommend when to push a paid campaign, when to adjust creative mid-flight, and when to shift budget based on results.
**Team leadership**
- Lead and brief the Social Media Manager, Content Designer, and Paid Media Manager on a monthly basis per account — clear, actionable direction with no room for guesswork.
- Review content and campaign assets before they reach the client to ensure everything meets the creative brief and brand standards.
- Set the creative bar for the team: what good looks like, what needs to be elevated, and what needs to be redone.
- Be the creative reference point the team turns to when they are unsure about direction, format, or tone.
- Collaborate with the Agency Manager to ensure creative and paid output aligns with client expectations and agency delivery standards.
**Client relationship & campaign follow-up**
- Maintain direct communication with assigned clients for creative strategy updates, campaign reviews, and ongoing alignment.
- Lead monthly or bi-monthly strategy sessions with clients to present creative direction, paid campaign results, and growth plans.
- Tra

📌 Creative Strategist Leader 100% Remote (Guadalajara)
🏢 SPB Media
📍 Guadalajara