**Company Description**
NIQ is seeking a dynamic and strategic Senior Communications Leader to drive both external and internal communications, elevating our industry presence and strengthening our internal culture.
This role requires a strategic, hands-on communicator with the agility to pivot between high-level strategy and detailed execution across PR and employee engagement initiatives.
- Develop and Execute PR & Internal Communication Strategies:
- Shape a comprehensive PR strategy to build NIQ's industry credibility, securing high-impact placements in tier 1 and vertical-specific publications.
- Lead an internal communications strategy that supports NIQ's mission and vision, keeps employees informed and engaged, and fosters a strong, unified culture.
- Media Relations:
- Drive media outreach and high-profile placements, with a focus on tier 1 publications and targeted industry outlets to establish NIQ's thought leadership.
- Work to amplify NIQ's message through proactive story pitches and press releases that highlight both corporate milestones and industry insights.
- Thought Leadership:
- Develop and execute initiatives to build credibility for NIQ's thought leaders, positioning them prominently in the industry.
- Ensure that key organizational leaders, including executives, are effectively represented and visible to both internal and external audiences.
- Internal Communications:
- Serve as a trusted partner to executive leaders in communicating key messages to employees, aligning messaging with corporate objectives and employee interests.
- Craft and deliver clear, engaging communications on company news, updates,



and initiatives that reinforce NIQ's values and priorities.
- Partner with HR and organizational leadership to support culture-building initiatives and ensure transparency across teams.
- Cross-Functional Collaboration:
- Work closely with sales, HR, and several marketing teams to ensure PR and internal communication efforts support broader organizational goals.
- Collaborate with global counterparts to align messaging and strategy across regions, reinforcing NIQ's integral brand presence.
- Agency Management:
- Oversee the relationship with NIQ's PR agency, ensuring strategic alignment on key media goals, brand messaging, and campaign execution.
- Rapid Response and Agility:
- Handle time-sensitive PR and internal communications with a sense of urgency, adapting plans to reflect market and organizational shifts.
**Qualifications**
- Bachelor's degree in Marketing or related
- Language: English full professional obligatory, Portuguese is a plus
- Proven experience in PR and internal communications, with a successful record of shaping and executing strategies that elevate industry credibility and foster employee engagement.
- Strong media relations background with a history of securing high-profile placements.




- Expertise in positioning executives as industry thought leaders, with demonstrated success in strategic storytelling and executive communications.
- Experience with internal communications best practices, including clear, audience-centric messaging and cross-functional collaboration.
- Strong organizational and workload management skills, able to balance strategic thinking with high-volume execution.
- Familiarity with data insights, comfortable with interpreting and integrating data into both external and internal messaging.
- Agency management experience, with an ability to guide PR partners toward impactful results.
**Additional Information**
**Our Benefits**
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
**About NIQ**
NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
In ****, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.
NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.
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📌 Sr. Manager, Latam Communications (Xico)
🏢 Nielseniq
📍 Xico