Team Overview
Are you a passionate, hands‑on, and creative superstar? Join us as a Masterbrand Intern at DiDi You’ll be at the forefront of shaping our brand’s success in the SSL market.

As our intern, you’ll have the opportunity to:
- Innovative strategies that captivate and resonate with the SSL audience.
- Collaborate with cross‑functional teams to drive brand growth and market penetration.
- Work on brand campaigns, from concept to execution, across various channels to elevate our brand’s presence across SSL.

Working with us, you’ll be part of a dynamic and diverse team, where creativity and innovation thrive. You’ll have the opportunity to make a significant impact on our brand’s success and leave a lasting legacy in the rapidly evolving tech industry.

Role Responsibilities
- SuperApp Project Tracking: Provide end‑to‑end operational support and rigorous follow‑up on cross‑functional initiatives for SuperApp projects, specifically focusing on DiDi Club and DiDi Travel.
- Campaign Execution:



Assist in the implementation and tracking of SuperApp campaigns across multiple touchpoints (InApp, TV, OOH, Social Media, Media, and PR), ensuring all verticals are aligned.
- Cross‑Functional Liaison: Help connect the dots between Masterbrand and all DiDi’s business lines (Rides, Food, Delivery), proactively driving new projects and strategies.
- Briefing & Development: Assist in crafting campaign briefs for DiDi Club and DiDi Travel initiatives, following up on their development from kick‑off to completion.
- Market Intelligence: Conduct research, brand benchmarks, and competitor analysis within the ride‑hailing, travel, food and loyalty program categories to support strategy development.
- Brand Governance: Support brand audits and the maintenance of DiDi’s internal Brandcenter to ensure a cohesive Masterbrand identity across all communications.
- Administrative Support: Assist the marketing team with daily administrative tasks, asset management and campaign reporting.

📌 Brand Intern (Ciudad de México)
🏢 Didi Global
📍 Ciudad de México