Key objectives include:
• Review briefs and provided content to build and publish user-friendly web pages using approved templates, ensuring clarity, structure, and performance
• Analyse and execute website requests, managing deployment timelines and coordinating across teams to deliver on time and to spec
• Apply SEO, metadata, tagging, UX best practices, and personalisation to improve reach, engagement, and conversion
• Work with stakeholders across Brand and Marketing (content) and Group Comms (platform) to align content structure, timing, and publishing plans
• Use dashboards and A/B testing tools to monitor website performance and recommend optimisation actions
• Use data and insights, UX principles, automation, and AI tools to improve website management and enhance customer engagement across journeys
• Understand customer segmentation on the website to align page structure, content, and targeting with campaign goals
• Ensure content complies with publishing standards, brand guidelines, accessibility, and legal/compliance requirements
• Maintain documentation and contribute to team knowledge sharing on CMS capabilities, publishing workflows, and issue resolution
• (CoE) Develop and maintain general templates, components, and publishing standards for layout, navigation, and accessibility
• (CoE) Support website managers in other hubs on complex builds and CMS capabilities, and lead knowledge sharing and onboarding
• (CoE) Align with Group Comms, GDTO, and Marketing Strategy on shared workflows and platform roadmap decisions
Main Tasks
• Review briefs and provided content to build and publish user-friendly web pages using approved templates, ensuring clarity, structure, and performance
• Analyse and execute website requests,



managing deployment timelines and coordinating across teams to deliver on time and to spec
• Understand customer segmentation on the website to align page structure, content, and targeting with campaign goals
• Apply SEO, metadata, tagging, UX best practices, and personalisation to improve reach, engagement, and conversion
• Use data and insights, UX principles, automation, and AI tools to improve website management and enhance customer engagement across journeys
• Monitor website performance and recommend improvements based on data and behavioural insights
• Work with stakeholders across Brand and Marketing (content) and Group Comms (platform) to align content structure, timing, and publishing plans
• Ensure content complies with publishing standards, brand guidelines, accessibility, and legal/compliance requirements
• Maintain documentation and contribute to team knowledge sharing on CMS capabilities, publishing workflows, and issue resolution
• (CoE) Create and document global templates, reusable components, publishing standards, and processes to ensure consistency and efficiency across markets
• (CoE) Provide day-to-day guidance to regional website managers on CMS usage, complex builds, and template application, support onboarding and training
• (CoE) Work with Marketing, Group Comms, and IT to develop website platform capabilities and optimise publishing workflows




Job requirements
• Bachelor's degree (or equivalent) in marketing, communications, digital media, or a related field
• 5+ years of experience in website content production, publishing workflows, and CMS usage in a B2B environment
• Strong hands-on experience building campaign, product, and event pages using reusable templates and structured components
• Proven ability to manage website requests and timelines, working across teams to deliver high-quality web content on schedule
• Solid understanding of user experience, web design principles, and mobile-first best practices
• Skilled in applying SEO, metadata, tagging, and personalisation strategies to enhance visibility and engagement
• Experience using data and UX insights to improve website performance. Familiarity with behavioural science and AI in website optimisation is a plus
• Comfortable reviewing briefs and translating content into structured, user-friendly web layouts
• Strong attention to detail, quality control, and adherence to publishing, branding, and accessibility standards
• Clear communicator and effective collaborator, working with Marketing, Group Comms, and IT to align on planning and publishing
• Self-motivated, able to work independently, and collaborate effectively in a cross-functional environment
• Willingness to learn and adopt new technologies and capabilities related to digital experience and publishing
• (CoE only) Experience creating and maintaining global templates, publishing standards, and documentation for CMS platforms
• (CoE only) Comfortable guiding and supporting other regional website managers on CMS enablement, onboarding, and issue resolution

📌 Website Marketing Manager (Xico)
🏢 Swiss Re
📍 Xico