About us

At Toluna, we keep the world’s biggest brands one step ahead of their markets, their competitors, and their customers. For 25+ years we’ve been a leader in consumer insights, and today we’re at the center of our industry’s biggest shift: the move to AI-powered research grounded in real human truth. Brands come to us because we’ve solved a problem most of our industry is still wrestling with: how to move fast without losing trust in the answer.

Speed comes from AI we’ve been developing in-house since 2019, always-on platforms, and a 79M+ validated consumer community across 100+ countries. Introduction:

We are looking for a Managing Director in Mexico to take the business into the next phase of growth, leveraging all the assets that are now part of the Toluna group, following the successful acquisition of MetrixLab, and continuing to build a successful, harmonized, and unified team. This is a true player-coach commercial leadership role.

The Managing

Director will carry their own sales target, actively sell to clients, bring and activate a strong network of senior client relationships, and lead the commercial team through hands-on market execution. In addition to setting the commercial direction, this leader will be highly visible in the market, opening doors, shaping major opportunities, coaching team members in real time, and personally contributing to bookings and revenue growth. Responsibilities:

Own and deliver an individual sales/bookings target while leading the commercial business unit and ensuring the broader team delivers against bookings, revenue, pipeline, and other commercial KPIs.

Leverage an existing deep network of executive-level contacts and a proven book of business, with the credibility and track record to open doors, create opportunities, and drive commercial impact. Personally originate, develop, and close strategic opportunities with local Mexican and global multinational brands based in Mexico,



leveraging existing senior client contacts and building new relationships.

Build a high-performing commercial team that develops and grows client portfolios; support strategic account planning, coach in live pursuits, and develop team members through regular feedback and bi-annual reviews.

Be deeply hands-on with pipeline generation, account planning, forecasting, executive meetings, proposals, pricing/solutioning discussions, and major pitches.

Lead by example on proactive sales activity, client outreach, negotiation, account expansion, and disciplined pipeline hygiene.

Actively contribute to strategic initiatives within Mexico that drive business growth, commercial discipline, and market momentum.

Set the cultural tone and embed the right values within the team, balancing high accountability with collaboration, trust, and unity.

Be active and visible on all large pitches and with the largest accounts, ensuring Toluna provides strong impact into clients’ businesses.

Represent the company at external conferences and client partnering thought leadership events, using those forums to create commercial opportunities. Your Profile:

Proven player-coach commercial leader with a track record of carrying and delivering an individual sales target while successfully leading commercial teams.

Extensive commercial experience selling research and/or platform solutions, ideally both, with sustained and significant growth results.

Existing senior-level client network in Mexico, with the ability to bring transferable contacts and activate relationships from day one.





Demonstrated success personally originating, shaping, and closing strategic client opportunities, not only managing through others.

Extensive experience leading, developing, and shaping a team, including coaching sales behaviors, improving account strategy, and raising commercial standards.

Ability to understand client needs and demands in a research context and translate them into compelling, high-value solutions.

Strong knowledge of research methodology and content, with the credibility to engage senior client stakeholders and internal research partners.

Excellent interpersonal, active listening and communication skills, with the ability to develop effective working relationships with internal partners and external clients.

Highly hands-on, proactive, entrepreneurial, and versátil; energized by being in the market with clients and coaching the team through live opportunities.

Fluent in Spanish and professional-level English. Our Values:

Acting with Ownership- Demonstrating individual accountability

Bringing a forward mindset- Being action-oriented, bold and entrepreneurial

Collaborating with Curiosity- Exhibiting teamwork through togetherness

Discussing openly, committing jointly- Sharing your views openly

Embracing empathy- Being egoless & caring What we Offer:

At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive.

We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 79 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board.

Other Benefits: Health insurance, dental and vision insurance, life insurance, WFH allowance, etc. Join our global team. We welcome big thinking and reward great work.

📌 Managing Director (Ciudad de México)
🏢 Toluna
📍 Ciudad de México