Meaningful Work From Day One

The Public Affairs Manager’s core responsibility is to oversee the public policy and regulatory affairs strategy primarily for Mexico. This highly visible role includes representing the company with key legislators and regulators, trade associations, and other NGOs. The manager must work comfortably with senior executives and junior personnel alike, and lead and inspire diverse cross‑functional teams.

Reflective of the corporate, commercial, and strategic nature of this position, the Public Affairs Manager will be an integral member of the extended Mexico leadership team. While the majority of day‑to‑day matters will focus on Mexico, the manager will also advise the Government Affairs Director on matters of particular importance and sensitivity.

What You Can Expect

- Serve as the first point of contact for all matters in Mexico related to public affairs, ensuring high‑level expertise and the ability to swiftly adapt to and deliver against state, federal, and local matters.
- Execute the daily public affairs strategy, including continuous outreach to government authorities, industry partners, opinion leaders, and internal stakeholders.
- Build and leverage local relationships with government authorities and organizations to ensure successful business activities, including policymakers, the Tequila Regulatory Council, and trade associations/NGOs such as the National Tequila Chamber, CIVYL, FISAC, and ABELAC.
- Advise and engage in Public Affairs, Government Relations, Public Policy, and Regulatory Affairs.
- Anticipate and manage developing issues that may impact the organization.
- Proactively manage government relations risk with colleagues.




- Develop external networks by participating in social and cultural events that strengthen the organization’s relationships with the community, industry, and government authorities.

What You Bring To The Table

- Bachelor’s degree.
- Extensive experience in public affairs and government relations, including formulation and drafting of policy positions, design and implementation of advocacy campaigns, in‑person advocacy, legislative/regulatory analysis, reputation management, and engagement in industry affairs.
- Fully bilingual in Spanish/English.
- Strong interpersonal skills and ability to operate effectively in a collaborative matrix.
- Demonstrated ability to manage through influence with internal and external partners.
- Ability and willingness to travel, including some weekends.

What Makes You Unique

- Legal background and/or understanding.
- Spirits/Bev Alcohol industry experience.

What We Offer

Total Rewards at Brown‑Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

City: Guadalajara; State: Jalisco; Country: MEX.

Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

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📌 Public Affairs Manager - Mexico (Centro)
🏢 Brown-Forman
📍 Centro