About the Role

We are looking for an Marketing Consultant II to join the Affiliate Marketing Team at Farmers Insurance, a high-impact group focused on driving scalable customer acquisition through strategic partnerships with third-party publishers. This team collaborates with a diverse network of content creators, media partners, and comparison platforms to deliver high-quality, compliant content that educates consumers while generating measurable business results.

As the Affiliate Marketing Program continues to scale, this role will play a key part in enabling data-driven decision-making, improving partner performance, and ensuring operational excellence. You will support performance analysis, campaign optimization, and partner engagement while contributing to the growth and effectiveness of a performance-based marketing model.

This is an exciting opportunity for a data-oriented marketing professional who enjoys working cross-functionally, optimizing campaigns, and contributing to a growing, results-driven program.

What You’ll Do

- Analyze affiliate partner performance to identify opportunities to improve efficiency across traffic sources and lines of business (LOB)
- Validate performance results, monitor for anomalies or potential fraud, and ensure compliance with program standards
- Support the optimization of marketing campaigns through data analysis and testing (including A/B testing initiatives)
- Assist in managing relationships with affiliate partners, providing day-to-day support and ensuring alignment with program goals
- Contribute to campaign planning and execution, including content initiatives such as newsletters and partner communications
- Create and analyze business-to-consumer marketing content (email, direct mail, digital assets) to improve engagement and conversion rates




- Support business-to-business marketing initiatives by coordinating with stakeholders across sales, legal, product, and external partners
- Manage timelines and deliverables for marketing initiatives, ensuring on-time and high-quality execution
- Leverage data, analytics, and AI-driven insights to refine strategies and enhance marketing performance
- Partner with cross-functional teams (marketing, analytics, technology) to improve tracking, reporting, and campaign effectiveness
- Develop and execute test-and-learn strategies to continuously improve performance and customer experience
- Stay up to date with industry trends and best practices in affiliate and digital marketing

- 3–5 years of experience in Digital Marketing, Affiliate Marketing, or Performance Marketing

- Bachelor’s degree
- Experience working with agency partners, publishers, or third-party marketing platforms is a plus
- Microsoft Excel (Intermediate)
- Power BI (Entry Level)
- Experience leveraging data and analytics to drive marketing decisions
- Strong analytical mindset with the ability to interpret data and translate insights into actionable recommendations
- Detail-oriented, with a focus on accuracy, compliance, and performance validation
- Strong communication and stakeholder management skills

- Experience with performance-based marketing models (e.g., pay-per-lead, affiliate programs) is a strong plus
- Exposure to campaign testing (A/B testing) and optimization strategies

Competitive compensation and benefits package:

1. Comprehensive benefits package
2. Career development and training opportunities
3. Adaptable work arrangements
4. Dynamic and inclusive work culture within a globally renowned group
5. Private Health Insurance
6. Pension Plan
7. Paid Time Off
8. Training & Development

Note: Benefits differ based on employee level.

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📌 FBS - Marketing Consultant II (México)
🏢 Capgemini
📍 México