This is a unique opportunity for a creative visionary who is passionate about pushing boundaries and driving innovation. As a key player in our global creative strategy, you will have the chance to shape the creative direction for our global brands. This role is not just about following charters, but about leading unconstrained briefs and experimenting with truly disruptive creative ideas. If you are a creative strategist who thrives in a dynamic environment and is excited about the prospect of transforming our marketing through partnerships, collaborations, assets, innovation, and experiments, then this is the role for you.
**What You'll Do For Us**
- Lead creative excellence beyond charter briefs, serving as the single point of contact between creative strategy and brand teams.
- Provide strategic support across brands, owning the refreshed brand narratives to be captured in global brand books.
- Collaborating with the Category teams to define opportunities for brand growth and together build plans to translate those opportunities into creative strategies.
- Developing the creative strategy and development cross marketing sub-functions (including but not limited to E2E, Design, Consumer & Shopper Engagement, Digital, Media)
- Develop engaging creative briefs and lead agency partners in the creative process, identifying innovative ways for consumers to engage with our brands.
- Managing the development of the storytelling of the brand, ensuring consistency through various forms of content amplified at multiple connection points.
- Push internal and agency partners for digitals first experiences that continue taking our brand in the leading-edge experiences.
- Amplifying the Integral Core Creative Ideas for Global and regional projects into contemporary communications, that unlock future brand growth and excite consumers to build Brand Love ( i.e. Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets etc)




- Working with counterparts in other OUs to help develop and execute cohesive brand/category Creative Strategy
**Qualifications & Requirements**
- Bachelor’s degree and 10+ years creative content/marketing experience.
- Deep consumer understanding, cultural trends, current and future business needs and experience in leading regional and global teams.
- Demonstrate ability to develop full creative strategy and execution plans.
- Experience in content development and production.
- Ability to lead communication strategy and influence and orchestrate cross-functional teams.
- Passionate and connected worldwide entertainment and culture.
- Proven ability to work in a network and collaborate across disciplines/countries.
- Ability to lead, inspire and develop large teams.
- Preferred creative or planning experience with world-class creative agencies and brands.
- Prior CPG experience preferred.
- Fluent English is required.
- Fluent Portuguese And/OR Spanish - required.
**What We Can Do For You**
- Iconic & Innovative Brands: Our portfolio represents over 20 different billion-dollar brands.
- Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
- Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation.
**Skills**
Brand Growth; Collaborating; Communications Strategy; Cross-Functional Teamwork; Creative Directing; Marketing; Change Management; Creative Strategies; Innovation; Creative Process
**Skills**
Team Culture; Brand Growth; Creativity; Creative Process; Planning Ability; Innovation; Integrated Marketing Communications; Consumer Understanding; Collaborating; Creative Strategies; Communications Strategy; Strategic Support; Teamwork; Change Management; Creative Directing; Creative Design; Cross-Functional Teamwork
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

📌 Director, Hydration, Coffee & Tea Creative Strategy - La Ou (Ciudad de México)
🏢 Coca Cola
📍 Ciudad de México