Senior Strategist, AdTech

Location: Brazil or Mexico (Remote) — servicing the US market

Languages: English (full professional proficiency); Portuguese and/or Spanish a plus

Department: AdTech

About the Role

Cybba is looking for a senior strategist to own media planning and strategy for Cybba's US clients — working remotely from Brazil or Mexico, operating fully to US standards and IAB best practices. This is a hands-on, end-to-end role: you take a client objective and carry it the full distance, from channel strategy and programmatic and social activation through attribution design, execution oversight, and the measured outcome.

You own the margin on what you build, you turn what works into repeatable managed offerings, and you keep a hard record of which proposals win and which lose, so the next strategy is sharper than the last. You operate as a fully integrated extension of Cybba’s US team — fluent in the US AdTech ecosystem and current on where it is heading, able to present at a senior level to US clients and internal leadership alike.

Responsibilities





Media Strategy & Planning
- Build end-to-end media plans across programmatic, paid social, and emerging channels for US clients, aligned to US planning standards and IAB best practices.
- Translate client objectives into channel strategy, budget allocation, flighting, and measurement design.
- Own attribution planning, including foot traffic and closed-loop retail measurement where it applies (Gretel, Measurement Suite, Audience Intelligence).
- Stay current on the US media landscape, supply availability, and privacy/regulatory constraints (CCPA/CPRA and the expanding patchwork of US state privacy laws).

Platform & Solution Depth
- Plan and operate across DSPs: The Trade Desk, DV360, and Amazon Ads.
- Know the supply side: SSP landscape, inventory quality, and DOOH and CTV supply paths into the US market.
- Deep command of US AdTech standards and IAB frameworks: ads.txt and sellers.json, VAST, Open Measu

📌 Senior Strategist, AdTech (Ciudad de México)
🏢 Cybba
📍 Ciudad de México