About the Role
Our client, a leading hospitality group with a strong presence in Acapulco, Guerrero , is seeking a highly skilled and motivated Digital Marketing Specialist to join their remote team. This role is vital for enhancing online visibility, driving engagement, and supporting marketing initiatives across various digital channels. We are looking for a creative individual with a proven track record in developing and executing successful digital marketing campaigns. The idóneo candidate will possess a deep understanding of SEO, SEM, social media marketing, content creation, and analytics. This is a fully remote position, offering the flexibility to work from anywhere, while contributing significantly to the brand's digital strategy and presence, even from a beautiful location like Acapulco .

Key Responsibilities

Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive lead generation.

Manage and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings.

Execute paid advertising campaigns (SEM/PPC) across platforms like Google Ads and social media, managing budgets and maximizing ROI.

Create engaging and relevant content for social media, blogs, and email marketing campaigns.

Manage social media profiles, fostering community engagement and responding to inquiries.

Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics.

Prepare regular reports on key digital marketing metrics and provide insights for strategy optimization.

Collaborate with cross-functional teams (e.g., sales, product development) to ensure marketing efforts are aligned with business goals.

Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.

Minimum of 4 years of experience in digital marketing,



with a focus on SEO, SEM, social media, and content marketing.

Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and SEO tools (e.g., SEMrush, Ahrefs).

Excellent written and verbal communication skills in Spanish. Proficiency in English is a strong plus.

Demonstrated ability to create compelling marketing content and manage online communities.

Strong analytical skills and the ability to interpret data to drive marketing decisions.

Self-motivated, proactive, and able to work independently in a remote setting.

Experience in the hospitality or tourism industry is a plus.

Must be legally eligible to work remotely.

Benefits

Competitive salary and performance-based bonuses.

Fully remote work arrangement, offering flexibility and work-life balance.

Opportunity to contribute to the digital growth of a well-established brand.

Access to online training and professional development resources.

Collaborative and supportive remote team environment.

Potential for career advancement within the organization.

Company Overview
Flowserve is a global manufacturer of pumps, valves, seals, and aftermarket services, delivering comprehensive flow control solutions that support essential industries such as energy, clean water, and pharmaceuticals. If you're looking for a culture built on ingenuity, innovation, and excellence, Flowserve offers the opportunity to put your experience in motion. Whether you're an individual contributor or a people leader,



you'll find meaningful opportunities for professional growth, competitive rewards, and a workplace grounded in our core values: People, Safety, Integrity, Ownership and Ingenuity. At Flowserve, we're inspired by what we can achieve together-creating extraordinary flow control solutions that strengthen today's world while building tomorrow.

Job Summary
The Digital Marketing Specialist is a hands‑on individual contributor responsible for executing digital marketing activities that strengthen Flowserve's brand, engage customers, and support demand generation. This role brings established marketing plans to life through website updates, social media publishing, digital advertising support, and campaign execution. Working closely with the Digital Marketing Manager and Senior Digital Marketing Specialist, the specialist ensures digital content is accurate, compelling, and aligned with Flowserve's products, portfolio, services, and business priorities. The role supports the broader marketing website and digital ecosystem, with no direct reports.

Responsibilities & Requirements

Create, edit, publish, and maintain website content-including product pages, news articles, campaign landing pages, forms, documents, and digital assets-using approved CMS components and templates.

Apply brand, SEO, AI-search-friendly content, accessibility, and user-experience standards to website updates, with a focus on clear language, effective page structure, and useful headings.

Perform detailed quality checks before and after publishing to verify content accuracy, working links, functional forms, images, documents, and consistent display across devices.

Support website operations by identifying content issues, maintaining page accuracy, sourcing and coordinating visual assets, and escalating technical or content gaps

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📌 Integrated Marketing Specialist (Colón)
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