About the Role
Our client is looking for a creative and data-driven Especialista en Marketing Digital Retail (Remoto) to spearhead their online marketing efforts. This is a fully remote position, perfect for a seasoned digital marketer passionate about the retail industry. You will be responsible for developing, implementing, and managing digital marketing campaigns across various platforms to drive online traffic, engagement, and sales. Your expertise will be vital in SEO, SEM, social media marketing, email marketing, and content creation. The idóneo candidate will possess a strong understanding of e-commerce trends and analytics, with a proven ability to translate marketing strategies into measurable results. This role offers an exciting opportunity to shape the digital presence of our client and drive growth from anywhere in the world.
Key Responsibilities
Develop and execute comprehensive digital marketing strategies aligned with retail business objectives.
Manage and optimize SEO and SEM campaigns to improve search engine rankings and drive qualified traffic.
Create, curate, and manage engaging content for social media platforms, email newsletters, and the company website.
Plan and execute paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI.
Analyze marketing campaign performance using web analytics tools (e.g., Google Analytics) and generate regular reports.
Develop and manage email marketing campaigns to nurture leads and promote products.
Stay up-to-date with the latest digital marketing trends, tools, and best practices in the retail sector.