About the Role

Our client is seeking a proactive and insightful Market Research Analyst to join their general Investigación y Desarrollo team. This role is primarily remote, with the possibility of occasional meetings in Cancún, Quintana Roo . You will be responsible for gathering, analyzing, and interpreting data on markets, customers, and competitors to support strategic decision-making and product development. Your work will involve identifying emerging trends, assessing market opportunities, and providing actionable recommendations to guide our R&D; efforts. This is an exciting opportunity to contribute to our company's growth and innovation from a flexible, remote-first perspective, focusing on international markets.

Key Responsibilities

- Design and implement market research studies using qualitative and quantitative methods.
- Collect and analyze data from various sources, including surveys, focus groups, industry reports, and competitor activities.
- Identify key market trends, customer needs, and competitive landscapes.
- Develop comprehensive market analysis reports and present findings to stakeholders.
- Provide strategic recommendations based on research insights to inform product development and business strategies.
- Monitor market dynamics and provide timely updates on changes and opportunities.
- Collaborate with R&D;, marketing, and sales teams to ensure alignment of research efforts.
- Utilize market research tools and software effectively.




- Contribute to the development of new market entry strategies.
- Maintain a strong understanding of global market conditions relevant to our industry.

Requirements

- Bachelor's degree in Marketing, Business Administration, Economics, Statistics, or a related field.
- Minimum of 3 years of experience in market research, business analysis, or a similar role.
- Proven experience in designing and conducting market research studies.
- Strong analytical and quantitative skills, with the ability to interpret complex data.
- Proficiency in statistical analysis software and survey platforms.
- Excellent written and verbal communication skills, with the ability to present findings clearly and persuasively.
- Experience working in a remote or hybrid work environment.
- Strong organizational skills and attention to detail.
- Ability to work independently and manage multiple projects simultaneously.
- Familiarity with international markets is a significant advantage.

Benefits

This role offers a competitive contractor rate, flexible working hours, and the opportunity to work remotely. You will gain exposure to diverse international markets and contribute directly to strategic decision-making. We provide opportunities for professional development and access to relevant industry data and tools. This position allows for a great work-life balance, especially given the remote nature. While based conceptually in Cancún, Quintana Roo , the primary mode of work is remote.

📌 Analista de Investigación de Mercado (Cancún)
🏢 Placements24
📍 Cancún