About the Role
Our client, a leader in the competitive FMCG market, is seeking an innovative and results-driven Digital Marketing Manager to join their team in Querétaro City, Querétaro. This role is responsible for developing and executing cutting-edge digital marketing strategies to enhance brand awareness, engage consumers, and drive online sales for our client's portfolio of products. You will manage all digital channels, including social media, SEO/SEM, email marketing, content marketing, and paid advertising, ensuring a cohesive and impactful online presence. The adecuado candidate is a digital native with a deep understanding of the FMCG landscape, a proven ability to create compelling online campaigns, and a passion for leveraging data to optimize performance. This is a significant opportunity to shape the digital footprint of prominent FMCG brands and advance your career in a dynamic industry.
Key Responsibilities Develop and implement comprehensive digital marketing strategies aligned with overall brand and business objectives.
Manage all aspects of the company's online presence, including website content, social media platforms, and digital advertising campaigns.
Oversee SEO/SEM strategies to improve search engine rankings and drive organic traffic.
Create and manage engaging content marketing initiatives across various digital platforms.
Develop and execute social media strategies to build community and drive brand engagement.
Plan and manage paid digital advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI.
Analyze digital marketing performance data, generate insights, and provide regular reports with recommendations for optimization.




Collaborate with creative teams, agencies, and internal stakeholders to ensure brand consistency and campaign effectiveness.
Stay abreast of the latest digital marketing trends, tools, and best practices in the FMCG industry. Requirements Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
Minimum of 5 years of experience in digital marketing, with a significant portion in the FMCG sector.
Proven track record of developing and executing successful digital marketing campaigns that drive engagement and sales.
Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, social media management tools).
Strong analytical and data interpretation skills.
Excellent written and verbal communication skills, with strong copywriting and content creation abilities.
Experience managing digital advertising budgets effectively.
Creative thinker with a passion for digital innovation.
Fluent in Spanish; English proficiency is highly desirable.
Must be based in or willing to relocate to Querétaro City, Querétaro , and possess valid work authorization for Mexico. Benefits
Our client offers a competitive salary, performance-based bonuses, and a comprehensive benefits package including health, dental, and life insurance. Employees also have access to retirement savings plans, generous paid time off, and opportunities for professional development. Join a company that values digital innovation and offers significant opportunities for career growth within the dynamic FMCG industry.
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📌 Gerente De Marketing Digital Para Fmcg En Querétaro (Ejido Querétaro)
🏢 Placements24
📍 Ejido Querétaro