About the Role
Our client is seeking an innovative and results-oriented Estratega de Comercio Electrónico y Canales Digitales to drive online sales and enhance customer engagement. This role, based in Hermosillo, Sonora, MX , is responsible for developing and executing comprehensive strategies that optimize the performance across all digital touchpoints, including the e-commerce website, social media, email marketing, and other online channels. The adecuado candidate will have a deep understanding of the e-commerce landscape, digital marketing best practices, and a proven ability to leverage data to make informed decisions. You will work closely with various teams to ensure a seamless customer journey and maximize conversion rates. This is an exciting opportunity to contribute to the growth of a dynamic business and shape its digital future. We are looking for a strategic thinker with a strong analytical mindset and a passion for creating impactful digital experiences. Your role will be crucial in identifying new opportunities and driving sustainable growth in the online marketplace. We expect a proactive approach to understanding customer needs and market trends.
Key Responsibilities Develop and implement a holistic e-commerce and digital channel strategy.
Oversee the performance of the e-commerce website, focusing on user experience, conversion optimization, and sales growth.
Manage and optimize digital marketing efforts across various channels including SEO, SEM, social media, email, and affiliate marketing.
Analyze website traffic, user behavior, and sales data to identify trends and opportunities.
Develop and execute strategies to increase customer acquisition, retention, and lifetime value.




Collaborate with marketing, sales, IT, and customer service teams to ensure a cohesive online presence and customer experience.
Stay informed about emerging trends and technologies in e-commerce and digital marketing.
Manage the digital marketing budget and track ROI for all initiatives.
Conduct competitive analysis to identify market opportunities and threats.
Lead A/B testing initiatives to optimize website performance and marketing campaigns. Requirements Proven experience in e-commerce strategy and digital marketing management.
Demonstrated success in driving online sales and customer engagement through various digital channels.
Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
Proficiency with e-commerce platforms, analytics tools (e.g., Google Analytics), and CRM systems.
Excellent analytical and problem-solving skills, with a data-driven approach.
Strong communication, presentation, and interpersonal skills.
Bachelor's degree in Marketing, Business Administration, or a related field.
Experience in managing digital marketing budgets and teams.
Ability to work effectively in a hybrid work environment.
Knowledge of UX/UI principles is a plus. Benefits Competitive salary and bonus structure.
Hybrid work model offering a blend of office and remote work.
Comprehensive health, dental, and vision insurance.
Generous paid time off and holidays.
Opportunities for professional development and continuous learning.
Work in a modern office located in Hermosillo.
Access to advanced digital marketing tools and platforms.
Employee discounts on company products.
A dynamic and collaborative team environment. #J-18808-Ljbffr

📌 Estratega De Comercio Electrónico Y Canales Digitales (Centro-Norte)
🏢 Placements24
📍 Centro-Norte