At Atmus, employees are seen first as people and then as colleagues. We give you the freedom and flexibility to do your best and make an impact. Work alongside today’s most innovative people and help shape the future with Atmus.

The Americas Marketing Manager is accountable for marketing strategy and execution across North America, Brazil, Mexico and the rest of LATAM. This role translates the global brand and marketing strategy into regional B2B / industrial go-to-market and promotional plans that drive traffic, conversion, pipeline contribution and revenue, supporting regional sales growth. The manager leads three direct reports across North America, Brazil and Mexico, deploys the global digital media strategy across the Americas, leads metrics analysis, and manages a regional marketing budget of up to $1.5M USD.

The role manages regional agencies and coordinates with global media and email partners and operates with significant autonomy while aligning with global marketing, sales, product, finance and operations teams.

To be successful in this role, you will perform the following tasks:

Americas Strategy & Go-to-Market

- Own the marketing strategy and go-to-market and promotional plans for North America, Brazil, Mexico and the rest of LATAM, aligning regional priorities with enterprise marketing objectives.
- Implement medium-term and annual marketing plans; identify barriers to success and develop solutions for smooth execution across markets.
- Prioritize campaigns and regional investments based on measurable business impact, including share of search, customer demand, pipeline contribution and sales conversion.
- Lead value-proposition campaigns that differentiate our offering and meet profitability goals.
- Translate the integral brand strategy into region-specific programs and messaging, applying cultural and market knowledge, including language and local regulations,



to ensure brand consistency across channels and touchpoints.

Digital Media Strategy & Metrics Analysis

- Deploy and optimize the global digital media strategy across the Americas, ensuring regional plans across paid media, search, email, social and web reflect the brand strategy and meet customer needs.
- Lead metrics analysis and performance reporting using analytics, marketing automation and CRM data to evaluate channel effectiveness, attribution and return on investment.
- Translate performance insights into optimization decisions on spend, channel mix and messaging.
- Partner with global marketing and IT to prioritize digital requirements and ensure marketing technology delivers measurable business value.

Budget & Financial Stewardship

- Manage the regional marketing budget, including planning, prioritization, forecasting and performance tracking.
- Partner with Finance to manage spend against plan and demonstrate marketing contribution to regional sales and revenue.

People Leadership

- Lead, coach and develop three direct reports based in North America, Brazil and Mexico, building a culturally diverse and high-performing multi-location team.
- Foster digital skills, analytical capability and a customer-first mindset across the team.

Agency & Partner Management

- Manage regional agencies and vendors and coordinate with global media and email partners, setting objectives and ensuring value for spend.
- Coordinate cross-regional execution so that partner activity stays consistent with global frameworks and local market needs.

Market Insight & Voice of the Customer





- Leverage market intelligence and competitive data to understand market maturity, customer behavior and regional buying cycles across the Americas.
- Integrate Voice of the Customer, including digital feedback and customer analytics, into marketing plans.

Cross-Functional Collaboration & Global Representation

- Partner with regional sales leaders, product, finance, operations and senior marketing leadership to align priorities and coordinate execution across multiple markets.
- Leverage the competencies of the global marketing team and represent the Americas in global marketing initiatives.

Education/Experience

- Bachelor’s degree in Marketing, Sales, Business Administration or a related field.
- 7+ years of marketing experience, including supervisory experience leading teams across multiple locations; B2B or technical industry experience required.
- Proven experience in B2B go-to-market, full-funnel demand generation and pipeline acceleration.
- Demonstrated experience in digital media strategy and marketing analytics (e.g., Salesforce/CRM, GA4, Tableau), with the ability to turn performance data into decisions.
- Experience managing budgets, agencies and media partners.
- Experience leading multicultural teams and working across North America and LATAM.
- Excellent communication and stakeholder management skills.
- Fluent Portuguese or Spanish with professional-level English.
- Ability to travel regionally and internationally as needed.
- This position may require export-control or sanctions licensing.

Work Arrangement:

- Hybrid role with three days per week in the office. Based in Mexico or Brazil.

Professional Skills

- Data-driven with a focus on problem-solving
- Autonomy, resilience, and engagement
- Strong interpersonal skills, both internally and externally
- Strong people management and development skills.

📌 Americas Marketing Manager (San Luis Potosí)
🏢 Atmus Filtration Technologies
📍 San Luis Potosí