About the Role
Our client, a prominent e-commerce platform focused on the travel and leisure sector, is seeking a dedicated Customer Retention and Loyalty Specialist to join their marketing and customer experience team in Cancún, Quintana Roo . This role is critical for developing and implementing strategies that foster customer loyalty, reduce churn, and increase the lifetime value of our customers. We are looking for a creative and analytical individual with a deep understanding of customer psychology, loyalty programs, and CRM best practices. If you are passionate about building lasting customer relationships and driving repeat business, this position offers a significant opportunity to make a tangible impact on our success in a highly competitive market.
Key Responsibilities
Develop, implement, and manage customer loyalty programs and initiatives.
Analyze customer data to identify trends, segments, and opportunities for retention.
Design and execute targeted marketing campaigns to engage existing customers.
Monitor customer churn rates and develop proactive strategies to mitigate it.
Personalize customer experiences based on behavior, preferences, and purchase history.
Manage customer feedback channels and implement improvements based on insights.
Collaborate with marketing, sales, and product teams to ensure a unified customer experience.
Track and report on key retention metrics (e.g., LTV, churn rate, repeat purchase rate).




Identify opportunities for upselling and cross-selling to existing customers.
Stay current with best practices in customer retention, loyalty marketing, and CRM.
Requirements
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Proven experience in customer retention, loyalty marketing, CRM management, or a similar role.
Strong analytical skills with the ability to interpret complex data sets.
Excellent understanding of customer segmentation, loyalty program design, and lifecycle marketing.
Proficiency in CRM software (e.g., Salesforce, HubSpot) and marketing automation tools.
Creative and strategic thinker with excellent written and verbal communication skills.
Ability to work collaboratively in a team-oriented environment.
Experience in the e-commerce or travel industry is a plus.
A proactive approach to identifying and solving customer-related challenges.
Knowledge of the market dynamics in Cancún, Quintana Roo is advantageous.
Benefits
Our client offers a competitive salary, performance-based bonuses, comprehensive health insurance, opportunities for professional development and training, a vibrant and collaborative work culture, and the chance to work in a beautiful tourist destination. Join a forward-thinking company that values its employees and invests in their growth. This role in Cancún provides an exciting opportunity to shape customer loyalty strategies.
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📌 Especialista En Retención Y Lealtad Del Cliente (Cancún)
🏢 Placements24
📍 Cancún