What does a Sr Brand Manager do?Sr Brand Managers understand the fundamental drivers of brands, business, consumers, customers, partners, and competitors. They lead the development and local adaptation of brand strategy, protecting brand integrity across all marketing initiatives and communications. In this role, you will lead the Agaves portfolio in Mexico (Patrón Core and Premium, Cazadores and Ilegal), connecting consumer insight, brand building and commercial execution to deliver sustainable growth and long-term equityYou are a marketing leader who puts the consumer and the customer at the center of every decision. You combine strategic thinking with strong executional discipline, inspiring teams and agency partners to deliver culturally relevant programs that accelerate both brand equity and commercial performance. Strong relationships define you, and you build close partnerships across Sales, Trade Marketing and key cross-functional stakeholders—both within and outside Bacardi.Lead the Agaves portfolio agenda in Mexico (Patrón Core and Premium, Cazadores and Ilegal), defining priorities that balance brand building and commercial deliveryCraft consumer- and customer-led strategies and programs that strengthen brand equity and drive sustainable growth across channelsIdentify trends, opportunities and customer needs, building a short/medium/long-term pipeline to meet business targetsCoordinate and implement marketing strategy, brand plans and activation programmes to deliver strategic goals with executional excellenceLead, coach and develop the Agaves marketing team, tracking performance, creating development plans and reporting key metrics10+ years of broad marketing experience in consumer goods and or spirits. Relevant experience in Mexico Strong Commercial acumen and the ability to translate great brand strategies into a tangible commercial advantage with a strong understanding of: Channel, price,



promotional activity and through-the-line activation Proven experience building premium brands and driving execution, translating consumer insights into programs that win with customers and consumers Strong business acumen; understanding of how key functions connect to deliver long-term decisions and results Digitally savvy with social media expertise and the capacity to connect people and systems in the delivery of results Proven leadership within a matrix organisation, managing multiple stakeholders in a complex environment; Bachelor ́s degree in Marketing or Business Relevant experience in P& L management, sell-in and sell-out, and team leadership Spanish native speaker. English bilingual
PERSONAL QUALITIES – SHARE OUR FOUNDER'S PASSION AND ENTREPRENEURIAL FLAIR~ Globally minded and able to demonstrate cross-cultural understanding and sensitivity Great communication skills and gravitas Socially engaging and confident representing brands in customer and industry environments Resilience and ability to deal with ambiguity Courage, strong negotiation skills and sound judgement
You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. You have a growth and learning mindset: ready to test, stumble, learn and apply from experienceCompetitive Holiday/Paid Time Off, plus additional days offered ( i.e., Retirement/Pension PlanRecognized by Forbes as one of the World's Best Employers 2026 We are a family‐owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow.

📌 Brand Development & Marketing Manager (Ciudad de México)
🏢 5405 Bacardi y Compania, S.A. de
📍 Ciudad de México