Description

As a Professional Marketing Specialist, you will own the end-to-end execution of professional marketing programs for Invisalign Mexico, from planning to post-event results. You will work in a fast-paced environment with several programs running in parallel, partnering with Sales, Clinical Education, Finance, Regional Marketing and external vendors to drive Invisalign adoption, utilization and retention among doctors and clinics. This is an execution-first role with a meaningful strategic component: you are expected to deliver with precision and also to bring data-backed ideas that improve how our programs work.

In this role, you will…

- Plan and execute doctor growth and engagement programs (including Boost and Elite), new doctor onboarding and corporate programs.
- Support strategic product launches from the professional marketing front.
- Coordinate in-person events, bootcamps, roundtables and national webinars, including speakers, venues, logistics and materials.
- Manage agencies and vendors to deliver on time, within scope and within brand standards.
- Track budgets, purchase orders and event costs, and recommend investment decisions to the Marketing Manager.
- Maintain calendars, timelines and stakeholder alignment across concurrent projects.
- Track attendance, registration-to-attendance conversion, program participation and engagement.
- Prepare results reviews and KPI reporting, with clear recommendations for the next iteration.
- Gather feedback from doctors and the sales team and turn it into specific program improvements.

How We Define Success

First 90 days

- Understands the program portfolio and the commercial priorities behind it
- Executes events and webinars without critical delays and with limited supervision
- Reports status weekly and flags risks before they affect delivery

Within 6 months

- Fully leads at least 2 programs from planning to results review
- Delivers events within budget and improves execution timelines
- Presents recommendations based on results

Within 12 months

- Is the operational reference for the programs they own
- Manages multiple programs in parallel with consistent quality
- Delivers measurable improvements in attendance, engagement or program participation
- Improves materials, suppliers and opperations of each program

How We Work (Expected Behaviors)

- Flags risks and delays early, with mitigation options, instead of waiting to be asked
- Reviews every deliverable for quality before it leaves their hands




- Closes the loop with stakeholders: confirms decisions, owners and next steps in writing
- Aligns with Management, Sales, Clinical Education and Finance before executing, not after
- Raises disagreement with data and through the right channel, then executes the decision once made
- Distinguishes between decisions they own, decisions they influence and decisions they execute
- Keeps moving through ambiguity: proposes a path and a recommendation rather than waiting for full clarity

In this role, you’ll need…

- Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
- 4 to 6 years of experience in B2B, event, trade or customer engagement marketing; healthcare, medical device, dental or pharma experience is a plus but not a must.
- Proven ability to run multiple projects in parallel with strong follow-up discipline.
- Intermediate Excel (pivot tables, lookups, basic analysis) and intermediate to advanced PowerPoint.
- AI knowledge, adoption and integration with Excel Agents, PPT Agents.
- Upper-intermediate to advanced English, written and spoken, for regional and global collaboration; native-level Spanish.
- Ability to learn clinical, regulatory and commercial concepts quickly
- Availability to travel for events and field activities (approximately 20% of the time).

About Align Technology

Your growth and well-being: At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:

- Health and well-being programs to keep you thriving in both body and mind.
- Employee-exclusive discounts on Invisalign products.
- Learning opportunities through online learning resources and support for your individual development plans.
- Inclusive, global workplace that fosters collaboration, recognition and belonging.

Country and/or role specific details will be shared with you by your recruiter during the interview process.





Discover Align:

We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.

Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.

We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.

As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.

Eager to learn how we embrace our general differences and nurture employee well-being?

Explore Align's culture here!

Want to discover more about exocad and Cubicure? Click on their names for additional information.

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Equal Opportunity Statement:

Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.

📌 Marketing Specialist (Ciudad de México)
🏢 Align Technology
📍 Ciudad de México