About the Role

Our client, a distinguished leader in the FMCG industry, is actively seeking a highly motivated and experienced Trade Marketing Manager to be based in Saltillo, Coahuila. This crucial role involves developing and implementing effective trade marketing strategies that drive sales and enhance brand visibility at the retail level across various channels. You will be responsible for optimizing in-store execution, managing trade promotions, and building strong relationships with retail partners to ensure our client's products stand out in a competitive marketplace. The adecuado candidate possesses a deep understanding of the retail environment, a proven ability to translate marketing objectives into successful in-store activations, and a passion for driving tangible results. This is a fantastic opportunity to make a significant impact on our client's market performance and grow your career in a dynamic FMCG setting.

Key Responsibilities

Develop and execute comprehensive trade marketing strategies to support brand objectives and drive sales growth in retail environments. Analyze sales data and market trends to identify opportunities for improving product placement, promotions, and merchandising. Design and manage in-store marketing programs, promotions, and point-of-sale materials. Collaborate closely with the sales team to ensure effective implementation of trade plans and provide necessary support. Build and maintain strong relationships with key retail partners, understanding their needs and objectives. Manage the trade marketing budget effectively, ensuring optimal allocation of resources and tracking ROI.



Monitor competitor activities and market dynamics to adapt strategies accordingly. Evaluate the effectiveness of trade marketing initiatives and provide regular performance reports to management. Ensure brand guidelines are consistently applied in all trade marketing activities.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related discipline. Minimum of 4 years of experience in trade marketing, brand management, or sales within the FMCG sector. Demonstrated success in developing and executing impactful in-store marketing strategies. Strong understanding of retail dynamics, channel management, and merchandising principles in Mexico. Excellent analytical skills with the ability to interpret sales data and market insights. Proficiency in budget management and financial analysis. Strong negotiation and communication skills, with the ability to influence stakeholders. Ability to work effectively in a cross-functional team environment. Proficiency in Microsoft Office Suite. Fluent in Spanish; knowledge of English is a plus. Must be based in or willing to relocate to Saltillo, Coahuila , and possess valid work authorization for Mexico.

Benefits

Our client offers a competitive salary, performance incentives, and a comprehensive benefits package, including health, dental, and life insurance. Employees also benefit from retirement savings plans, paid vacation, and opportunities for continuous professional development. Join a company that values innovation, collaboration, and employee growth, and contribute to the success of leading FMCG brands.

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📌 Gerente de Trade Marketing para FMCG en Saltillo
🏢 Placements24
📍 Saltillo