About the Role

Our client, a leader in the competitive FMCG market, is seeking an innovative and results-driven Digital Marketing Manager to join their team in Querétaro City, Querétaro . This role is responsible for developing and executing cutting-edge digital marketing strategies to enhance brand awareness, engage consumers, and drive online sales for our client's portfolio of products. You will manage all digital channels, including social media, SEO/SEM, email marketing, content marketing, and paid advertising, ensuring a cohesive and impactful online presence. The adecuado candidate is a digital native with a deep understanding of the FMCG landscape, a proven ability to create compelling online campaigns, and a passion for leveraging data to optimize performance. This is a significant opportunity to shape the digital footprint of prominent FMCG brands and advance your career in a dynamic industry.

Key Responsibilities

- Develop and implement comprehensive digital marketing strategies aligned with overall brand and business objectives.
- Manage all aspects of the company's online presence, including website content, social media platforms, and digital advertising campaigns.
- Oversee SEO/SEM strategies to improve search engine rankings and drive organic traffic.
- Create and manage engaging content marketing initiatives across various digital platforms.
- Develop and execute social media strategies to build community and drive brand engagement.
- Plan and manage paid digital advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI.
- Analyze digital marketing performance data, generate insights, and provide regular reports with recommendations for optimization.




- Collaborate with creative teams, agencies, and internal stakeholders to ensure brand consistency and campaign effectiveness.
- Stay abreast of the latest digital marketing trends, tools, and best practices in the FMCG industry.

Requirements

- Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a significant portion in the FMCG sector.
- Proven track record of developing and executing successful digital marketing campaigns that drive engagement and sales.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, social media management tools).
- Strong analytical and data interpretation skills.
- Excellent written and verbal communication skills, with strong copywriting and content creation abilities.
- Experience managing digital advertising budgets effectively.
- Creative thinker with a passion for digital innovation.
- Fluent in Spanish; English proficiency is highly desirable.
- Must be based in or willing to relocate to Querétaro City, Querétaro , and possess valid work authorization for Mexico.

Benefits

Our client offers a competitive salary, performance-based bonuses, and a comprehensive benefits package including health, dental, and life insurance. Employees also have access to retirement savings plans, generous paid time off, and opportunities for professional development. Join a company that values digital innovation and offers significant opportunities for career growth within the dynamic FMCG industry.

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📌 Gerente de Marketing Digital para FMCG en Querétaro (Santiago de Querétaro)
🏢 Placements24
📍 Santiago de Querétaro