About the Role

Our client is seeking an innovative and results-oriented Estratega de Comercio Electrónico y Canales Digitales to drive online sales and enhance customer engagement. This role, based in Hermosillo, Sonora, MX , is responsible for developing and executing comprehensive strategies that optimize the performance across all digital touchpoints, including the e-commerce website, social media, email marketing, and other online channels. The idóneo candidate will have a deep understanding of the e-commerce landscape, digital marketing best practices, and a proven ability to leverage data to make informed decisions. You will work closely with various teams to ensure a seamless customer journey and maximize conversion rates. This is an exciting opportunity to contribute to the growth of a dynamic business and shape its digital future. We are looking for a strategic thinker with a strong analytical mindset and a passion for creating impactful digital experiences. Your role will be crucial in identifying new opportunities and driving sustainable growth in the online marketplace. We expect a proactive approach to understanding customer needs and market trends.

Key Responsibilities

- Develop and implement a holistic e-commerce and digital channel strategy.
- Oversee the performance of the e-commerce website, focusing on user experience, conversion optimization, and sales growth.
- Manage and optimize digital marketing efforts across various channels including SEO, SEM, social media, email, and affiliate marketing.
- Analyze website traffic, user behavior, and sales data to identify trends and opportunities.
- Develop and execute strategies to increase customer acquisition, retention, and lifetime value.




- Collaborate with marketing, sales, IT, and customer service teams to ensure a cohesive online presence and customer experience.
- Stay informed about emerging trends and technologies in e-commerce and digital marketing.
- Manage the digital marketing budget and track ROI for all initiatives.
- Conduct competitive analysis to identify market opportunities and threats.
- Lead A/B testing initiatives to optimize website performance and marketing campaigns.

Requirements

- Proven experience in e-commerce strategy and digital marketing management.
- Demonstrated success in driving online sales and customer engagement through various digital channels.
- Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with e-commerce platforms, analytics tools (e.g., Google Analytics), and CRM systems.
- Excellent analytical and problem-solving skills, with a data-driven approach.
- Strong communication, presentation, and interpersonal skills.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience in managing digital marketing budgets and teams.
- Ability to work effectively in a hybrid work environment.
- Knowledge of UX/UI principles is a plus.

Benefits

- Competitive salary and bonus structure.
- Hybrid work model offering a blend of office and remote work.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- Opportunities for professional development and continuous learning.
- Work in a modern office located in Hermosillo.
- Access to advanced digital marketing tools and platforms.
- Employee discounts on company products.
- A dynamic and collaborative team environment.

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📌 Estratega de Comercio Electrónico y Canales Digitales (Hermosillo)
🏢 Placements24
📍 Hermosillo